Comparing Descartes And Descartes s Philosophy On The...

Therefore, intuition according to Descartes is the result of a person’s thoughts. Descartes proceeds to explain that â€Å"there are only a few things that can be perceived clearly and distinctly† (Discourse on method, 75); only a few things that can be intuited. These things include size, shape, position, motion, duration and number. From these things, other truths can be deducted and it is through mathematical formulas that these truths can be deducted. Reason or rationality according to Descartes is having intuition and using mathematics to arrive to deductions. â€Å"For Descartes, then, all knowledge consists in self-intuition and necessary deduction† (Man of Reason, 115). Women are considered to be more impulsive and more emotional, and this knowledge is free from emotions or imaginations and can only be attained though training or education. But in the seventeenth century, women were excluded from education which left them to remain impulsive and emotiona l. The assumption thus is that women did not therefore gain rationality. I am very disturbed by the whole theory of attaining rationality through education; it is so weak. There are many examples of people who have been successful in their careers yet they did not go to school to attain that â€Å"education.† The Listverse article titled â€Å"10 poorly educated but incredibly successful people† includes examples such as Horace Greely whom without any formal education became a Congressman and one of the founding members of theShow MoreRelatedThe Mind And Body Problem1844 Words   |  8 Pagesnothing else exists except from matter so therefore the mind and the body (brain) work together and aren t separate and finally functionalism which begins to state that mind and body (brain) work in a more complex way to the other areas of belief, comparing humans to operational computers. 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Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers

The Priest Walchelin And The Hellequin s Hunt - 2000 Words

While Phaedrus, the Bhagavad Gita, Epicurus’ Letters to Menoeceus, and the story of â€Å"The Priest Walchelin and the Hellequin’s Hunt† all offer slightly different theories on what happens after death, they all agree that the death of the body is inevitable. However, the texts fail to give explicit instruction on how mortals should best live their life so as to be best situated for existence after death. Identifying how the texts instruct people to live life in a way that’s meaningful despite its temporary nature will help identify methods for benefitting humanity and thus retroactively reveal our shortcomings. According to these texts, the only way to live a meaningful life is to focus on the betterment of the soul. Because the soul will†¦show more content†¦Given that the soul outlives its host body, it must have somewhere to go once the body dies. The uncertainty of where the soul goes after death is the greatest source of fear for mortals. W hether the soul goes to a new body or to a place of divine reward or punishment, these texts reveal a change of scenery for souls. While many would like to believe that if they follow a generally moral path they’ll be rewarded after they die, â€Å"The Priest Walchelin and the Hellequin’s Hunt† challenges that idea. In this story, a member of the living is shocked to see â€Å"many highly regarded figures who†¦ should have gone straight to join the saints in heaven† (Joynes 50) roaming the earth as punishment for sins of which the public was unaware. Through this story it becomes apparent that previous modes of judging whether one will be rewarded after death aren’t reliable. This unexpected outcome is a source of terror and apprehension for many other seemingly qualified men, such as Prince Arjuna in â€Å"The Bhagavad Gita†. In the Gita, Arjuna vehemently protests killing any of his kin because â€Å"hell is waiting for those whose familiar rituals of righteousness are no more† (The Bhagavad Gita 47). Prior to his moment of weakness at the beginning of the text, Arjuna had been a â€Å"heroic warrior† (The Bhagavad Gita 43) and loyal follower of Krishna, but

Marketing Research Tools and Techniques

Question: Discuss about the Marketing Research for Tools and Techniques. Answer: Introduction Marketing has become a requisite for most businesses around the globe. The importance plays in an organization regarding the realization of the business objectives has imperatively led to the incorporation marketing into critical strategic and operational plans (Bradley, 2010, p. 80-120). The Australian economy is very dynamic and competitive. For companies to reap a maximum profit from investments, they prefer adopting an integrated marketing communication (Pelsmacker, 2010, p. 190-200). IMC means the application of various sales and marketing tools for a common purpose. The plan has, therefore, explored various aspects regarding IMC in promoting food products for children under twelve years. The food industry is among the major sectors that significantly contribute to the Gross Domestic Product of Australia. The industry has currently received new entrance ranging from the middle and small scale investors to large and well-established organizations. Those that had lost market share because of deteriorated service delivery have significantly improved creating a new wave of competition on the market. The focus captures across food processing industries. Both of these organizations largely depend on the growing population, increasing number urban dwellers (Monika, et al. 2012, p. 63-71). The plan will focus on sweets and fast moving foods. Sweets are loved by children aged between 2-12 years. They are the largest consumers for the sweets, drinks, and other fast moving foods. Producing these products on a large scale requires intensified marketing to enhance the reach of many children across Australia and other areas. However, research shows that children of the targeted age influence their parents to use forty percent of the budget in purchasing their food products. The embrasure of appropriate marketing strategy, for instance, the use of Television, Radio, in-school marketing, kids clubs and more will significantly assist in reaching a significant number of the targeted population. Therefore, sweets are the main product but the company will produce other products like biscuits, juices, and yoghurt. Almost all the population chews sweets. But the bulk of consumers are the children for 12 years and below. However, this population is not active in money generating activities, but they only play a role in pressurizing the parents to spend part of their income in purchasing such products. The sales persons should, however, clearly understand the best channels that can enhance the reach of information to children as well as parents at the same time (Lynn, 2011, p. 353-369). It is thus crucial to incorporate the ads regarding the sweets, juices, biscuits, yoghurt and more in a promotional channel that are always accessed by children (Fill, et al. 2012, p. 56-80). Communication objectives The integrated marketing communication is critical in making the sales and promotional strategies efficient e. g personal selling, public relations, advertising, sales promotions and publicity. Notably, efficiency is gained through boosting the promotional tools that could have failed to generate the desired impact of reaching the target market. Besides, the plan has mainly prioritized the following communication objectives: It involves catalysing customer familiarization about the existence of the product on the market. With our case, the awareness will be created among the parents and children of between 2 -12 years. The brand awareness will be set up through creating a strong logo; defining value proposition, and creating visibility awareness using various sales and marketing tools. First and foremost, the development of a log is essential in distinguishing the product from those of the rivals. A distinctive, easy and simple logo is used to create a cute impression about the products. And this might make the children love associating with the company (Bao and Sheng, 2011, p. 292-295). Secondly, the marketers will communicate the benefits of the products to the target population. Lastly, the application of sales and promotional methods that will result to a complete awareness regarding the availability of the product attributes. Product promotion and company knowledge A significant amount of money will be assigned because of the sales projections that the company desire to realize. Sales promotion will be a most important strategy and will rely on the following marketing elements: advertising, personal selling, publicity and public relations. The advertisement channels used will include the television, radio, the internet and the social media. The television and radio will directly reach the children while at home. Personal selling will apply the in-school marketing. This marketing technique has the capability of reaching a significant number of kids (Belch, 2011, p. 105-125). Furthermore, the company will engage in corporate social responsibilities across Australia to receive media coverage. The coverage will aid in creating awareness in the parents and children. Finally, the company will establish healthy relations with the society because the existence of a good relationship with the parents and children assists creating customer loyalty (Bound less, 2016). The consumer perceptions about a product vary based on different factors. Some of the important causes of the variations include cultural aspects, norms, age, demographic considerations, social class, and more. With the sweets and other food products, the marketers will intent to influence the purchase attitudes in children and the buyers attitude can be influenced through employing unique marketing campaign that can reach all the targeted population. The product developed will appropriately suit children needs. The development will rely on research and development to uncover consumer perception about the new product. Developing the image of the product Developing a positive image will depend on the products design as well as the ways it satisfies customers needs. The entire process just from the product designing, testing, and development should consider customers comments. Besides, the image can further develop through continuous improvements and developments. The changes in the features of the product should incorporate the latest technology so that customers may not be tempted to go for substitutes (Campbell, et al. 2003, p. 222-225). Most importantly, the products attribute mentioned in the advertisement should all be reflected in the final product to create confidence in the consumers. Influencing the purchase intention The company will create a unique intention to the purchasers of the product. Instead of just buying the product because it is available on the market, the company will influence the users to purchase the product to enjoy the benefits associated with it. For example, labelling the product on children toys will help them associate with the company and the sweets. As earlier noted, the purchase needs will emanate from product promotional and the purchase intention will be set up from the message, quality and products use. The execution of the marketing plan A research about the product will be done, and samples produced. Afterwards, test analysis will be conducted, and the users recommendations included in the final commodity. After the development, a budget will be set aside to cater for the marketing and promotional costs. Then a strong emphasis will be on the electronic forms because most of the children and parents can access to Television and radio. Secondly, in-school marketing will be employed by the marketing force (Chaudhuri, 2002, p.10-18). Electronic media will be assigned the largest share of the budget followed by the in-school marketing. Media plan Media planning is a requisite for any business that has projected to expand the market and reach new customers. Currently, the fierce competition on the market makes it imperative for organizations to embrace sales and marketing strategies. The sales, marketing and promotion, approaches applied culminates to the use of either traditional or non-traditional media or in some cases, both the media modes are combined. The fact still holds that marketing and sales promotion activities used through the press reach a significant number of people and results in a positive market response if appropriately applied (Gigi, 2014). This group of the target market mostly access to information through listening and observation. The relevant advertising and promotion channels should be the Radio and the Television. In attracting the attention of kids, the advertisement program be aired at a convenient time when most of the children are at home and listening or watching the Television. For instance, it should be aimed when a famous Television or radio program is on (Horgan, et al. 2001, p. 447-461). The repetitive broadcasting of the information about the sweets and the benefits eating the sweets during the break of a program and mostly during the evening hours is the appropriate time for both parents and children to get the message. Conclusion To sum up, sales promotion is an essential element that businesses cannot do without and favourably compete with the rivals. The children require repetitive advertisement about the product for them to love getting associated with the company. Notably, children constitute a significant number of the market. Targeting the children, therefore, helps in gaining their loyalty will assist the business to achieve its goals. However, the appropriate promotional strategy will be advertising, and personal selling and the channel that will reach a large number of children is the Television and radio because of the availability in most homes. References Bradley, Nigel (2010).Marketing Research: Tools and Techniques. Oxford University Press, Oxford, p.80-120 Bao, Y. Y and Sheng, S. (2011). Motivation purchase o privet brands: effect of store image, product signature, and quality variation. Journal of business research, 64, pp 220-226 Belch, M; Belch, G (2011). Advertising and Promotion: An Integrated Marketing Communications Perspective. New York: McGraw-Hill Higher Education. P.105-125 Boundless, (2016). Boundless Marketing: Available at: https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/advertising-and-public-relations-13/the-advertising-campaign-88/media-types-and-scheduling-442-10632/. Retrieved on 26th December, 2016 Campbell, M. C., Keller, K. L. (2003) Brand familiarity and advertising reputation effects: Journal of Consumer Research, pp 292-295. Chaudhuri, A. A. (2002). Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect. Journal of Brand Management, Vol. 5, pp 10-18. Fill, Chris; Hughes, Graham; De Francesco, Scott (2012). Advertising: Strategy, Creativity and Media. Pearson.p.56-80 Gigi, D (2014)."Marketing research": Retrieve from: About .com marker research:https://marketresearch.about.com/od/market.research.brand.equity/g/Customer-Brand-Attitude.htm Horgan KB, Choate M, Brownell KD, (2001). Television food advertising: Handbook of Children and Media. Thousand Oaks, CA, Sage Publications; pp. 447461. Lynn, K. (2011). Segmenting and Targeting Your Market: Strategies and Limitations, The Cornell School of Hotel Administration on hospitality: Cutting edge thinking and practice (pp. 353-369) Monika Kukar, K., Nancy M, R., Kent B, M. (2012) The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers: Journal of Retailing, pp 6371. Pelsmacker, P (2010) Marketing Communications: A European Perspective. Essex: Financial Times / Prentice Hall, p.190-200

History & Philosophy of Natural Medicine-Free-Samples for Students

Question: Discuss about the History and Philosophy of Natural Medicine. Answer: Homeopathy is an alternative medicine system whose aim is to cure symptoms of a disease rather than curing the disease itself. This medical system is a pseudoscience and opponents argue that it is incorrectly presented as having a scientific rationale behind it (Roberts et al., 2016). The present paper describes the underlying theoretical structure that homoeopathic medicine system is based on. Further, the contribution of cultural and historical aspects to the development of this form of medicine is highlighted. Lastly, how this medical system is practised today and how is differ from its historical usage is analysed. According to Frei-Erb et al., (2016) homoeopathy system was brought into existence by Samuel Hahnemann who believed in the doctrine of like cure like. His claim was that an agent causing symptoms of a disease could cure the same type of symptoms in people who are unhealthy or sick. The belief behind the medical system is that the underlying cause of disease is certain phenomena that are responsible for causing complications in the body. The homoeopathic preparations capable of addressing these phenomena, as suggested by Hahnemann. The preparations are made through the process of homoeopathic dilution that considers diluting a substance in a repetitive manner in distal water or alcohol while bashing the containing vessel aginst an elastic material. Dilution is done till the original substances molecules are not into existence. The dilutions are prescribed to the patients on the basis of the personal traits, symptoms, life history, psychological state and physical state of the patient. After its first announcement in the year 1814, homeopathy created a warfare between itself and orthodox medicine. Opponents had the belief that homeopathy medicine was not to be considered as a reasonable and convinceable treatment system since the tenets and code of belief regarding how the drugs work were opposed by different discoveries across scientific world. However, Hahnemann insisted that the medicine could retain a diversified therapeutic power and cure almost all forms of diseases, as announced by him in 1828. However, his followers brought modification to the claims so that it became accepted by orthodox medical practitioners. In 1903, the American Medical Association considered including homoeopathy within its domains. He Food, Drug and Cosmetic Act of 1939 in the USA allowed homoeopathic medicines to be sold openly on the market. There has been much evolution and revival of the use of homeopathic medicine. In 2002, research indicated that the use of such remedies has inc reased by almost 500% in the last seven years (Roberts et al., 2016). At present, the diseases that are mostly considered for treatment by homeopathic medicine include asthma, allergic rhinitis, depression, otitis media, headache neurotic disorders, hypertension, non-specific allergy, dermatitis and arthritis. Previously the medical system was used for curing only a few diseases. A number of countries across the globe have engaged in research practices to highlight the optimal benefits that can be gained from this medical system. Some practitioners have to opine that randomised controlled trials have established the efficiency and efficacy of homeopathic medicines. However, some other groups of scholars have pointed out that homeopathy has a negligible therapeutic effect and this is more prominent since the randomised controlled trials had limitations of suitable study methodology (Mathie et al., 2013). In Australia, the homeopathic profession has gained major milestones in the past one decade. Thus, the profession has achieved the type of self-regulat ion and organisation suggested by the Government. The homeopathic profession, together with the Federal Government, had founded the National Competency Standards in Homeopathy in the year 1999. Such approaches are found in many other countries as well (Wardle et al., 2013). References Frei-Erb, M., von Ammon, K., Torchetti, L. (2016). Use of homeopathy in patients with organ transplant in Switzerland: first results and further steps.Homeopathy,105(1), 25. Mathie, R. T., Hacke, D., Clausen, J., Nicolai, T., Riley, D. S., Fisher, P. (2013). Randomised controlled trials of homeopathy in humans: characterising the research journal literature for systematic review.Homeopathy,102(1), 3-24. Roberts, E. R., Tournier, A. L., Chatfield, K., Viksveen, P., Mathie, R. T. (2016). How safe is homeopathy? An analysis of the Posadzki et al. 2012 safety paper and fresh review of the same literature.Homeopathy,105(1), 20. Wardle, J., Adams, J., Sibbritt, D. (2013). Homeopathy in rural Australian primary health care: a survey of general practitioner referral and practice in rural and regional New South Wales, Australia.Homeopathy,102(3), 199-206.