Teaching recovery heart and soul Thesis Example | Topics and Well Written Essays - 3500 words

Showing recuperation essence - Thesis Example mishandled may give a sentiment of transitory alleviation from their enthusiastic issues however this consistently brings about more concerning issues for the influenced individuals†(33). Furthermore, people experiencing recuperation may sometimes be confronted with the test of how to manage their sentiments and feelings. As to its definition, central core approach as a recuperation methodology alludes to the joining of otherworldliness and care as a restorative device to improve the recuperation of medication addicts. Then again, otherworldliness can be characterized as any training that empower a person to find their being while care is about intentional giving of consideration to the current second so as to improve mindfulness. As per instructor Parker, J. Palmer (2003), otherworldliness is an individual’s endless longing to interface with a higher force. Various creators (George DuWors, 2011, Galanter, 2007 and Avants, S. Kelly, 2011) have additionally characterized otherworldliness as the faith in a higher reason and importance of life. By and large, the utilization of otherworldliness in the enslavement recuperation process is very recognized from strict based partisan practices and other mystical implications. Davis (2010) contended that â€Å"the utilization of otherworldliness and care treatment in the recuperation procedure of dependent young people and energetic understudies by and large spotlights on the profound side of fixation recuperation by developing a faith in a higher being than one’s self to improve their enthusiastic sobriety† (104). The two interrelated ideas are fundamentally significant mainstays of the current comprehensive helpful methodology utilized in sedate recuperation process. For instance, otherworldliness and care is progressively getting one of the most generally utilized helpful choices in the habit recuperation procedure of youths as a supplement to the standard methodologies. The expanding utilization of otherworldliness and care in the contemporary Western psychotherapy is especially credited to a

Target Case

Target Corporation Capital Expenditure Target’s Capital Expenditure Committee, comprising of five top level administrators liable for auditing all enormous capital task demands, is at present thinking about 5 ventures to increase the value of the partnership. Their general objective is to include 100 stores per year, while keeping up a positive brand picture and watching spending requirements. In the event that the CEC rejects a proposition there are enormous monetary and enthusiastic sunk expenses, because of the long improvement process.Each venture is assessed as far as its quantitative, subjective, and vital parameters. In ascertaining the NPV of these undertakings, Target utilizes two obstacle rates, 9% and 4% for the store tasks and Visa incomes separately, because of the various expenses of capital. Subsidizing Visa receivables requires less hazard than financing store tasks since Mastercards don't require many fixed resources and are just given to people with reasonabl e record as a consumer. We have investigated each venture, positioned them as per value(best to most exceedingly terrible I. . 1 to 5), and made a proposal to acknowledge/dismiss every one. Task: â€Å"The Barn† Rating: #1 Recommendation-Accept Construction of this P04 store permits Target to enter another market. This speculation offers the best return, with a NPV which is 128% of the $13 million venture, and an IRR of 16. 4%. By building this store, Target would be incomprehensibly expanding its image mindfulness in a zone that was some time ago involved by its competition.Although the low middle salary and low level of grown-ups with higher educations propose that the populace may not fit the perfect Target visitors, the model NPV is as yet achievable with a lessening in anticipated deals by 18. 1%. Undertaking: â€Å"Stadium Remodel†-Rating-#2 Recommendation-Accept The redesign of this effective SuperTarget requires a speculation of $17 million, and gives a NPV of $15. 7 million(92% of venture) and an IRR of 10. 8%. As of late the office has started to fall apart; which, combined with a reduction in deals has started to discolor Target’s brand image.If business as usual is kept up, deals will diminish until Target is compelled to close this office; never permitting them to acquire this huge NPV, nor the $0. 4 million in tax breaks of depreciable property discount. The elevated level of middle income($65,931) and level of grown-ups with school degrees(42%), shows that this segment matches Target’s perfect client base, directing the danger of deals missing the mark regarding the anticipated sum. By remodeling this area Target is redoing the shopping experience just as their image picture. This store could be come back to its previous brilliance with a little venture and low degree of risk.Project: â€Å"Gopher Place†-Rating-#3 Recommendation-Accept This development of another P04 store in a basic market has a NPV of $16. 8 million, 73% of the underlying venture of $23 million, and a positive IRR of 12. 3%. The ongoing populace development around there has additionally pulled in the consideration of Wal-Mart, who intends to open 2 new supercenters here, giving them control of 76% of the market. In the event that Target doesn't contribute here, Wal-Mart may increase a stranglehold around there, causing it outlandish for Target to contribute here at a later date.If Target invests in this venture, Wal-Mart may reexamine opening a second superstore here. Besides, building this store would help increment the Target brand mindfulness in the territory. In spite of the fact that the level of school graduates(12%) among this populace is lower than wanted, the high middle income(56,400) and enormous populace growth(27%) should drive up deals at â€Å"Gopher Place†. While high cannibalization of sales(19%) from other Target stores and affectability to diminishes in deals give this venture a lower positioni ng, the advantages of the NPV, IRR, and key significance make this task acceptable.Project: â€Å"Whalen Court†-Rating-#4 Recommendation-Accept Construction of this remarkable store in the focal point of a significant metropolitan territory offers an IRR of 9. 8% and a NPV of $25. 9 million. Notwithstanding, these figures don't consider the size of an undertaking wherein the NPV just records for 22% of the $119. 3 million venture. Besides, the land for this venture must be rented, compelling Target to forego its prime example of buying land and constraining the CEC into a speedy choice to stay away from than passing up on this uncommon chance. Substantial pedestrian activity round this store will furnish Target with a huge increment in brand perceivability and mindfulness, permitting them to counterbalance the enormous introductory expense with a lessening in promoting financial plan. Whalen Court will be the leader store in this set up advertise territory, where there are as of now 45 Target stores. The huge populace, combined with a middle salary of $48,500 and extraordinarily high level of school graduates(45%) shows an ideal network for Target to enter. In spite of the fact that we suggest the acknowledgment of this undertaking, the huge beginning speculation makes this task less alluring than its peers.Project: â€Å"Goldie’s Square†-Rating-#5 Recommendation-Reject While this SuperTarget was to be worked in a region of vital significance its arrival isn't sufficiently high to legitimize the venture cost. The NPV of $0. 3 million is a pitiful 1. 26% of the venture cost, and its IRR of 8. 1% is not exactly the necessary obstacle pace of 9%. The main explanation it keeps up a positive NPV is expected to anticipated Visa deals. 12 Target stores exist in the zone, inferring a lot of their deals will be torn apart from other Target stores.In truth, anticipated deals at â€Å"Goldie’s Square† would need to increment by 62. 5% t o cover the misfortune in deals at different stores and accomplish the model NPV. In the short run this speculation will add to Target’s top line, however over the long haul it will end up being a weight to the enterprise. Despite the fact that Target has the fundamental assets to put resources into every one of these ventures, we suggest they acknowledge all tasks other than â€Å"Goldie’s Square†. The essential objective of the CEC is to pick ventures which carry worth and development to the organization; while expanding brand mindfulness and vital contemplations are of auxiliary importance.This is the reason the CEC must look past the NPV and IRR and truly investigate the undertakings, guaranteeing assets are assigned to the tasks which give the best an incentive to all aspects of the enterprise. By tolerating these four activities and dismissing â€Å"Goldie’s Square† Target will accomplish maintainable development and an expansion in corporate worth. After the ongoing dreary returns, investors and experts will be satisfied with Target’s pledge to positive development and worth creation.

Legitimate Businesses Assignment Example | Topics and Well Written Essays - 250 words

Genuine Businesses - Assignment Example These are the absolute most huge purposes for the ill-advised job of the sorted out wrongdoing making its imprint under the aegis of the real organizations in the time and period of today3. The authentic organizations hence getting various issues through the aggregate working belief systems as set forward by the sorted out wrongdoing philosophy4. The mafias obliterate the premise of a workplace that exists in an association and it is consequently that the top administration is generally careful about its reality and proliferation in the drawn out plan of things. The genuine organizations thusly authorize available resources to ensure that these issues are kept under control and the impediments don't show up for one explanation or the other5. What is most troubling is the way that the mafias continue getting expanded with the progression of time and the genuine organizations are in a bad way the majority of the

The Big Day

So, here it is. The Big Day. I thought it would never come, but time goes by soquickly. I know all that junk. They say treasure the time you have because lifegoes by so fast, and they aren't joking, whoever "they" are. So, hereit is. A new chapter in my life. College. I thought I was ready for it.Yesterday, I was fine. I was smiling and laughing with my dad and stepmom. I hadthat "all-prpared" look and attitude, I had the confidence I needed toenter this new chapter, but now it's gone. Everything good that I had yesterdayis gone. In-stead, there's a pit in my stomach. I woke up this morning and was inpain. My stomach was hurting, that was obvious. But, the other thing that washurting that I hadn't expected to hurt was my heart.As I snuggled with mystuffed animals and looked at the posters and pictures on my wall, sadness tookover. This was my last day of being a kid. Sleeping in my bed. Staring at myposters. Watching old, silly movies on my TV. Sitting at my desk. Writingletters. Bei ng with my dad and stepmom. Eating my dad's great cooking. Watching"Emeril Live" with them in the basement.And, now ... well, nowI won't be seeing them every day. This is my home and I'm leaving. It's all over.Just like that. It's not fair how time goes so fast. It has become my worstenemy. I am crying until my eyes are dried out.Now that I think back toyesterday, a day full of laughter and happiness, I realize I was lying to myself.I thought I was ready. I told myself I was ready because other people weretelling me I was ready. My parents and others said, "Mary, you're going todo so well in college," and, "Mary, your professors are going to loveyou." But how does anyone know that? People just say that to boost myconfidence. They don't know what the future holds - not that I'm asking anyone towhip out a crystal ball and tell me, because I don't want to know.I didreally well in high school. I'm so scared of college. I don't think I'm ready forthis. What's wrong with me? I'm supposed to be excited. I'm supposed to bejumping up and down full of happiness. I'm supposed to be so many things, but I'mnot. I'm a different person with a whole set of weird feelings. Oh,great, now I'm getting sappy. I'm going to start crying again. Jeez, I'm such awimp, I don't even look like a college student. People still think I'm ten yearsold. I don't act like a college student. Then again, what is a collegestudent supposed to act like? Are they supposed to be cool, confident, and on topof the world? Or are they supposed to be scared so much that they want to huddleunder the covers with an old teddy bear?It's just all changing too fast.I'm going to have to leave behind so many things. Oh, yeah, Mary, look at yournew beginning, though. New beginning ... a new beginning I am so deathly scaredof. A new beginning, and an ending. The big day is here, the nerves arehere, the knots are in my stomach, and the tears are here ... the only thingmissing is me. I'm the one who's missing in the picture because I don't want tobe in the picture. I would give anything if I didn't have to be in this picture.I would give anything to be a kid again and not face reality.Okay, herewe go. I have to face it sooner or later, right? I'm going. See my hand? It'swaving bye-bye. Wish me luck, okay? I really need it.

Relationships Wall and Tyger - 986 Words

What would the world be like without relationships? Would you be satisfied? What is the definition of a healthy relationship? Why do we separate people from our lives? Why do we welcome certain people in our lives and not others? How do we know when we can trust someone? What is a true relationship? Why do we repair relationships? What is the value of putting up a fence (O’Brien)? All of these questions can be answered with the poems â€Å"Mending Wall† by Robert Frost and â€Å"The Tyger† by William Blake. In these poems both speakers question why to create or build something that is either destructive or will be destroyed. The â€Å"Mending Wall,† by Robert Frost, describes a story about two men who come together each spring to walk alongside the wall that separates their farms. When someone builds a wall, they are separating themselves from something or someone and keeping something or someone at a distance. In â€Å"Mending Wall,† the narrator of the poem is an outgoing, open-minded person. His neighbor, however, is quite the opposite of him. He is quiet, only comes out once a year in the spring, and sticks to what he knows. While they walk along the wall, they fix the breaks in the wall that the hunters and the winter have made during the past year. According to the statement in the poem by the speaker, â€Å"He is all pine and I am apple orchard,† both farms consist of trees. The wall serves no real purpose; it just separates the two farms. Also the poem says, â€Å"I have come after them andShow MoreRelatedI Had a Job I Liked Once by Guy Vanderhaeghe1630 Words   |  7 Pagesgood, hardworking kid. He now works at the town swimming pool in the pump room, which is where he is changed. At the pool Les is bullied very badly- every day when he gets to work there is something new written about him or his mother on the bathroom walls, which he has to clean up. He puts up with this for so long until he finally can’t do it anymore and snaps, which is when he allegedly raped Tracy. Les is then judged because of his family background, and almost found guilty just based on the prejudicesRead More Themes and Styles in Songs of Experience Essay3271 Words   |  14 PagesBlake’s â€Å"The Tyger† represents an i ntense, visionary style with which William Blake confronts a timeless question through the creation of a still-life reverie. To examine â€Å"The Tygers† world, we must inspect Blake’s diction, images, archetypes, allusions, rhyme scheme, meter, and theme. â€Å"The Tyger† seems like a simple poem, yet this simple poem contains all the complexities of the human mystery. The archetype tiger creates reactions of both awe and terror; however by placing his â€Å"tyger† â€Å"in the

Case Study Apple Inc. - 2282 Words

n January of 1984, Apple Inc. released the first Macintosh personal computer to the public that significantly changed the personal computer world. Apple Inc. (Apple), the biggest information technology American firm in the world, was founded in California on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The firm started in the garage of Steve job’s home where the trio were inclined to build their own personal computer as the available ones were out of budget. Steve jobs formularized the idea of logistics between the development, creation, and sale of his computer by tying the materials, production, and development in a streamlined chain of events; while Steve Woziak handled the research and development of the computer. Together they were unstoppable and paved their path towards a multinational corporation that would specialize in consumer electronics which would be known as an iconic brand. After 40 years, today Apple is a worldwide technology company that ha ve 478 retail stores in 17 countries and around 115,000 number of employees all over the world (as of July 2015). The following analysis will focus on the first Apple Macintosh introduced in January 1984 constituted a milestone in the history of computers; its original idea evolved from Project Lisa; Jef Raskin began the Macintosh project in 1979; the public view of the first Mac; its historical significance and the lessons to be learned from its development. The first Apple Macintosh introducedShow MoreRelatedCase Study : Apple Inc.1349 Words   |  6 Pages Case Analysis: APPLE INC.: IPODS AND ITUNES Donna Martinelli TEXAS CHRISTIAN UNIVERSITY September 3, 2014 Table of Contents Executive Summary..................................................................................................3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Defining the Challenge...............................................................................................3 Analyzing the case data....................Read MoreCase Study : Apple Inc. Essay1422 Words   |  6 PagesCase Study: Apple Apple Inc. focuses on the design, manufacture, and marketing of personal computers, mobile phones, multimedia devices, and portable music players. Apple Inc. offers consumers manufactured goods under the brand names Apple Watch, iPhone, iPad, Mac, iPod, and Apple TV. Enhancing the customer experience through their proprietary software applications iOS, X, OS, and watchOS brands; and services across their Apple Pay and iCloud products (Forbes.com, 2016). Explored in detail, Apple’sRead MoreApple Inc. Case Study1494 Words   |  6 PagesApple Inc. Case Study TABLE OF CONTENTS COMPANY OVERVIEW General Description Historical Outline Industry Current Challenges Ethics and Responsibility STRATEGIC INFORMATION Mission Statement Competition SWOT Analysis HISTORICAL FINANCIAL ANALYSIS Historical Financial Information Competitive Financial Analysis Summary FUTURE PLANS Competitive Advantage Recent Performance Business Environment Recommendations Zackery Butler, Connor Daugherty, Stanashia Davis, Gabrielle Drohan, and Lauren SpearsRead MoreCase Study : Apple Inc.1971 Words   |  8 PagesCritical Essay Introduction Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011. Labour conditions Despite its global recognition and status, Apple Inc. has come under scrutiny in recentRead MoreCase Study : Apple Inc.2083 Words   |  9 PagesBackground This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of theRead MoreCase Study : Apple Inc. Essay6014 Words   |  25 PagesIntroduction On a daily basis we all encounter all forms of technology. There are several technological corporations in the current industry but one stands out†¦.Apple Inc. Apple Inc. is an international corporation, situated in Cupertino, California. The company designs, manufactures and markets consumer electronics and computer software products. Apple is well known for its hardware products such as Macintosh computers, the iPod, the iPhone and its innovative software such as the Mac OS X operating systemRead MoreCase Study : Apple Inc.1943 Words   |  8 Pages Apple Inc was incorporated in 1977 by Steve Wozniak and Steve Jobs. As a startup company Apple Inc went through several management changes and conflicts which caused the company to lose some of its competitive advantage against companies like Dell, Gateway and Microsoft. The company designs and manufactures various products in the computer and music industry. Apple being strictly a personal computer company decided to venture into marketing other products like the iPod, a digital music player, andRead MoreApple Inc Case Study851 Words   |  4 PagesApple inc. 1) Introduction Background and summary This article present the story of Steve Jobs and it’s Apple company through two aspects. From the company history perspective and the product industry perspective. On company history side: Apple was founded by two Steves. Apple board later fired Jobs and gradually went near bankruptcy. Till 1997, Apple brought back Jobs and became the most valuable company in the world in 2012. On the product industry side, Article dig into the fieldRead MoreCase Study : Apple Inc.1417 Words   |  6 Pageschanged the world with Apple Inc Company. Both of them was out of college, they were making so much money in the computer company Apple was started with introduction of computer I computer on April 1, 1976. Apple was incorporated January 3, 1977. The Apple II was introduced on April 16, 1977 at the first West Coast computer Faire. The Apple II was chosen to be the desktop platform for the ground breaking use call spreadsheet program. He was created a business market for the Apple II and gave home usersRead MoreCase Study : Apple Inc.1732 Words   |  7 PagesApple Inc. is a California based company that was incorporated in 1977. According to University of Oregon Investment Group, â€Å"Apple operates out of 8 different segments: Desktops, Portables, iPod, iPhone, iPad, other music related products and services, peripherals and other hardware, software, service and oth er sales† (2012). According to the company’s 2013 10-K, â€Å"Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular

Social Media Influence On Consumer Selection

Question: Describe the Social media plays an important role in the world today. Answer: (1) Introduction Background of the study Social media has been always argued to have initiated as a way by which traditional information sources can be replaced. Social media has been accepted by various researchers such as Jepsen, 2006 to have an impact on the process of buying behaviour and the same has also been described using several models such as Input-Processing-Response models. De Valck et al, 2009, moreover suggested that communities virtually have become essential consumer knowledge networks that impact the behaviour of the customer. Social media, today enjoys a phenomenal movement with respect to becoming famous among the users of web (Beerli et al, 2003). The claim of Facebook has also been that users actively are 750 million across the world with expenditure being more than 750 billion minutes every month (Constantinides, 2009). 175 million users are hosted by Twitter which averagely post a billion tweets in a week. Therefore, it can be said that in the industry of Tourism as well, behaviour of customers has b een impacted by the information communication technologies developments and a dramatic change especially has been caused by Web 2.0 on the way in which customers make plans and consume products related to travel. According to Gretzel et al, 2008, social media influence has been predicted in the travel industry to have a dramatic emergence. It was found by eMarketer in the year 2008 by conducting a survey that approximately 82 percent of online customers in US have a frequent check over reviews present online, on blogs and several feedbacks gained online for purchase decisions related to travelling (Cox et al, 2009). The importance of social media role in the process of tourism planning on the behaviour of the customers has been the main reason for which this literature review has been formulated. This literature review academically will attempt to highlight the social media influence perceived level on choices of accommodation and destination along with trust perceived level to cont ent of social media with regard to several information related to travel. Identified Managerial Issues The main identified issue in the paper upon significant research is on 2 perspective. The first is inclusive of analysing the impact of social media over knowledge of tourism and culture along with problem with social media from the perspective of tourism. (2) Literature Review In the world today, companies of tourism such as Trip Advisor, which is the leading customer review website across the travel industry, is serving more than 50 million individuals every month seeking advice on their plans of travelling with the help from reviews of travelling and their suggestions (Decrop, 1996). It has been argued that moreover social media has taken up an essential role in the search for information amongst the travellers and behaviours of decision making. In order to further elaborate on the social media influence in travel industry, the focus will be on measuring the usage levels of social media and their scope during the planning process of complete travel plans of these customers (Buhalis et al, 2008). (2.1) Social Media Impact on Knowledge of Culture and Tourism According to Kaplan and Haenlein, social media can be defined as a group of applications based on the web helping to enhance the ideology and technology base of Web 2.0 in order to help in creating and exchanging content generated by users. Even though there are several approached existing with regard to taxonomies of social media such as taxonomies developed by Constantinides 2009, Fischer et al 2011, Kim et al 2010 and Mangold, 2009, a taxonomy was proposed by Kaplan and Haenlein, 2010 that could provide types of social media to be classified in accordance to the social presence level and self-presentation level (De Valck et al, 2009). There are 6 social media types identified by them inclusive of websites to network, blogs, communitys content, virtual social environment and virtual gaming worlds. However, still, social media of other types are neglected under this taxonomy such as those inclusive of small blogs, reviews of customers and websites rating and fora on Internet. Purchases related to travelling are generally regarded complicated especially because these products have a composite and experiential appearance which involves higher risks and this results in needing a vast range of search related to information. In such processes of information search, customers depend upon other experiences of travellers as a way by which utilities exchange can be increased and uncertainty can be deceased. Right after the initial communities over the virtual world were created, it was transpired that the content on the web was regarded same as suggestions being given by close friends or people with same thought process (Hansel et al, 2005). Throughout the era of Web 2.0, the applications of social media started becoming more famous with levels of use helping in delivering characteristic plethora that allows expression of individuals and content sharing. The support of Ad-ology is also on the fact that concerning more than 20 percent users of web in US somewhat be ing impacted through social media when considering travel plans. Therefore, social media has become essential in the planning process to travel especially because of the main role that they play that is helping the sources of information to be gained by the travellers from other peoples experiences. At the similar time, sources of information being provided is not the only purpose social media serves but it also helps in telling stories, posting activities related to travelling etc in a consistent manner along with providing a belongingness to communities of virtual travel (Gretzel, 2008). There have been various studies focusing on social media impact and role related to decisions of travelling such as the studies by Gretzel et al 2007 wherein it was found by the researchers that posting reviews online related to travelling and rating the travel related websites helps in enhancing the motivation of the customers especially when they are still making decisions regarding their plan (Decrop, 2006). Also, the travellers feel their risk is reduced and they are assisted by the views of so many in making an accommodation or a destination selection. Henceforth, social media for travellers helps in rightly formulating a decision as per the plans and requirements of the travellers. Additionally, it was found by Blose and Pan 2008, that travellers throughout the various stages of their process of planning consistently check the reviews of accommodation to make choices in the best possible manner (Fotis et al, 2012). According to Mack et al, 2008 the travel blogs influence and cr edibility is evident and the WOM traditionally has been found to be more trust worthy in comparison to posts of blogs advised by strangers. (2.2) Social media advancement in the tourism industry According to Technorati, 2010, those individuals posting in the blogs are perceived to be blog with authority and still have scope to improve in the future in terms of credibility with increase in the number of blogging posts (Technorati, 2010). According to Yoo et al, 2009 on the other hand, it was found that content generated by users is of the perception that there is more credibility when a post is from official bureau sites rather than from general sites of review along with travelling blogs, sites of social networking and communities based on content. According to Vermeulen et al, 2009, in their study, it was acknowledged on the basis of reviews of customers that an impact is also gained over the customers by reading reviews related to accommodation choices and it was found that the hotel consideration is increased when they gain exposure to reviews that are not only negative but also positive (Martin et al, 2013). In this attempt of revealing social media role across the proce ss of planning in tourism industry by the customers, it was found by Cox et al 2009 that mostly social media is used before trip is planned and during the trip as well as after it the use of social media is highly limited. In a specific manner it can be said that primarily social media was used only after the choice of holiday destination was made instead of during the destination choice evaluation. Social media, moreover has been also perceived to be lesser reliable than information sources available traditionally (Nicoletta et al, 2012). It can be however argued that this results can attribute to the perspective that the sample of studies has been obtained from official tourism websites mailing list and hence there is a possibility of predisposition positively to take place in the direction of information sources present officially. It has also been suggested by White, 2010 that photos on Facebook related to travelling help in enhancing viewers interest and can in an easy manner f orm a component of viewers travelling destination (White, 2010). On the contrary, the research performed by Mack et al, 2010 suggested that blogs related to tourism are trustworthy but only after personal reviews and ratings provided by the customers who are members on online websites of travel agents. However, the arguments presented by Parra-Lopez et al 2011, in alignment to the above mentioned research studies indicated that most of the current studies have made an attempt to highlight the social media role instead of focusing on particular social media types and particular communities or even at particular planning process stage when travelling plans are made indicating that there does not exist sufficient research academically on social media role and impact completely across the planning process of holiday travel (Nusair et al, 2012). This literature review will attempt to fill the gap by understanding the social media extent when impacting, influence, predominance of social media and even the changing customer behaviour. (2.3) Problems with Social Media in Tourism Industry More and more information related to travelling destination is collected by travellers in order to prevent themselves from securing wrong information on their planned destination for travel. Rust of tourists can be altered especially by giving marketing advices officially but the only fact that these tourists will abide to it is that offer them credibility and reliability. According to Murphy et al, 2010, attitudes shared online generally have been examined in their study in which they found that frequently approximately 50 percent of respondents shared messages and photographs when they were travelling and lesser percentage shared videos of the same. From this perspective the study indicated that participants mostly shared information on their individual website of social media rather than sharing on media sites (Payne Jown et al, 2013). According to Gretzel et al 2007, a comprehensive survey in their study indicated that the reviews of online travel impact customers also when they are recommending a tourist destination to their friends or acquaintances. The study was performed on 1500 participants who were tripadvisor.com regular users (Parra-Lopez et al, 2012). The important result in the study indicated that the opinion of the travellers on the reviews of travelling were used frequently as an information source. Travel 2.0 is a phrase representing Web 2.0 extension and customization within the industry of tourism. The description provided by Travel 2.0 is on travel websites in the new generation advocating newer technologies helping in collaboration of society between the travellers wherein sharing experiences of the travellers becomes easy with other travellers (Shao et al, 2012). This data is regarded by tourists to be even more credible than normal suggestions because more interest nowadays of these customers is in gaining suggestion of partner travellers. Web 2.0 also in the tourist businesses has a unique opportunity to provide which is related to attaining beneficial scores for travellers helping businesses to focus on the reaction of markets when offering a product and service and for using the same data in developing businesses. (2.4) Importance of Social Media in Tourism Image of a brand helps customers to acknowledge the rightness of a product for fulfilling the needs. Stronger image of branding for a company helps in encouraging loyalty of brand. The brand image associated helps the customers in creating, transforming and expressing individual identifies (Marianna et al, 2012). Brand attributes functional and symbolic nature has an impact on loyalty of the tourists destination. Self-congruity and symbolic characters influence the intension of tourists in revisiting their selected destination. There are various factors influencing the choice of destination made by a tourism. Self-congruence strongly is present when the image of a destination is in alignment to the self-image tourist ideals. Congruence functionally takes place when attributes related to performance in a destination helps in meeting the important requirements of holidays regarding the tourists such as relaxing, comforting or conveniently apprehending (Technorati, 2010). Self-congruenc e examination related to tourism research and congruence in functional manner is limited. However influence of functional congruence over choice of destination suggests that decision making over destination is dependant most probably on attributes of tangibles for fulfilling the general requirement of utilitarianism. According to recent studies however such as those performed by Nicoletta et al 2010, p 19, it has been states that push and pull factors are both considered responsible with regard to tourist destination (Social Media, 2011). Motivational mechanisms are also used to state sense of attachment being generated appropriately in the mind of the traveller illustrating that image of destination is a collection not only of subjectivity but also of construction based on social media. From this perspective, the main components of image related to a destination represents the tourism attraction simplified messages. Image therefore can be said to be used for promoting the destination of tourists and the managers of tourism need to acknowledge the visitors visual attributes as perceived from the preference of others involved. With increase in competition levels globally and also the change in motivation of tourists along with the change in their requirements has communicated that an essential rol e is played by social media in forming a positive image of a destination (Um et al, 2010). Only when agencies in tourist business industries provide correct information related to image of a destination, customers are only then able to regard the agency to be beneficial through word of mouth. On the other hand, most image selected for promoting the destination of tourists is based over symbolic stereotypic nature. These images with stereotypical aspect are realities simplified versions. Little information is often provided by them and they also lack accuracy of perfect nature. Tourism sector has gone through significant change with dynamic competition considerably in the industrial environment has led towards several prospects to emerge. However, there is a requirement of elongating the medium of social media as per Beerli et al 2003 in order to enhance the decision making process regarding tourism appropriately. Also, it has to be noted that the process of decision making does not come to an end when the customer has purchase a product or service (Vermeulen et al, 2009). The same is the scenario within tourist industry. Evaluating a product is also an important step that takes place when a customer is gaining experience from his or her consumption and this in turn helps in reinforcing enhanced attitude. An even enhance role is played by post experience within the domain of social media wherein an individuals satisfaction the reviews positivity can help in enhancing the purchase decision of a customer. Whenever it is believed that the cycle has ended for a potential customers, a cycle again actually starts for another traveller in the future (Wang et al, 2012). The dissatisfaction implication is generally aroused when external factors such as negative feelings are impacting over the decision of a vacationer and these external factors can also be inclusive of variables of supply such as accommodating, transporting and food been seen as a product of factors present internally such as inclusive of behaviour, desires and rewards of intrinsic nature. Tourist satisfaction is also referred by other authors as the product of tourist experience interaction and hence social media bridged the gap between tourists and their destination especially in the decision making process of the traveller. (3) Conclusion This literature review has contributed to present academic literature on the application and influence of social media in tourists decision making process. On the contrary, most of the current studies have focused on specific travel planning process stages with an attempt to enhance the social media impact comprehensive picture on the whole across the process of planning in the travel industry. In connection to the study performed by Cox et al 2009, it has been described that using social media influencing the trip planned by tourists and henceforth it makes attempts to illustrate the real behaviour at travel (Yoo et al, 2007). The literature review also has helped in showing that social media is used at every holiday planning stage with different purposes for all tourists. Finally, it becomes appropriate to state that study findings in the literature review when compared amongst each other have depicted an empirical contribution of each in the field of tourism industry especially wh en acknowledging the influence of social media on the decision making process of the customers. This literature review findings has suggested that searches related to travel done using the medium of social media have an equal impact throughout the planning process of tourists across the travel industry. The influence of social media is not only grave but it also is in-depth, in turn helping in understanding the changing customer demands that is beneficial for tourist agencies across the industry (White, 2010). Brand image enhancement and customer satisfaction being delivered are also two products of using social media tools resulting in benefiting the businesses in the tourism sector. References Buhalis, D. and Law, R. (2008). Progress in Information technology and tourism management: 20 years on and 10 years after the Internet- The state of e-Tourism research. Tourism Management, 29 (4), pp 609-623 Beerli, A. Josefa D. (2003). "Tourists characteristics and the perceived image of tourist destinations: a quantitative analysis." Tourism Management (Elsevier Ltd.) Boyd, D. M. Ellison, N. B. (2007): Social Network Sites: Definition, History Chung, Y. and Buhalis, D. (2008). Information needs in online social networks. Information Technology and Tourism. 10(4). Pp 267-281 Constantinides, E. (2009). Social Media /Web 2.0 as marketing parameter: An introduction paper presented at the International Marketing Trends Conference. Retrieved from Cox, C. Burgess, S. and Buultjens, J. (2009). The role of user generated content in tourists travel planning behaviour. Journal of Hospitality Marketing and Management, 18(8), pp 743-764 Decrop, A. (1996). Vacaton Decision Making. Cambridge, MA, CABI. De Valck, K. Van Brugges, G. and Wierenga, B. (2009). Virtual communities: a marketing perspective. Decision support systems, 47(3), pp 185-203 Decrop, A. (2006). Vacation decision making, Wallingford, UK:CABI Publishing Fotis, J., Buhalis, D., Rossides N. (2012): Social media use and impact during the holiday travel planning process, Information and Communication Technologies in Tourism 2012, pp. 13-24. Gretzel U. and Yoo, K. H. (2008). Use and Impact of Online Travel Reviews, Information and Communication Technologies in Tourism. Volume 2(2). pp. 35-46. Hanlan, J, Fuller, D Wilde, SJ. (2005). Destination decision making and consumer demands: identifying critical factors ', Center for Enterprise Development and Research Occasional paper, no. 2, Centre for Regional Tourism Research, Southern Cross University, Coffs Harbour, NSW. Martin, D. Ercan, S. and Wonae, C. (2013). "International tourism behaviour in turbulent times: Introduction to the special issue". Journal of Business Research, Vol 66 (6). Pp 689-691. Nicoletta, R. Rocco, S. (2012). "Tourists' opinions and their selection of tourism destination images: An affective and motivational evaluation." Tourism Management Perspectives. Vol 4. Pp 19-27. Nusair, K. Mehmet, E. Fevzi, O. and Anil, B. (2012). "Users' Attitude Towards Online Social Network in Travel." In Social Media in Travel, Tourism and Hospitality, by Marianna Sigala, Evangelos Christou and Ulrike Gretzel, pp 207-221. Ashgate Parra-Lopez, E. Desiderio, G.-T. Ricardo, J. and Jacques, B. (2012). "Travellers 2.0: Motivation, Opportunity and Ability to Use Social Media." In Social Media in Travel, Tourism and Hospitality, by Sigala, M. Christou, E. and Gretzel, U. pp 171-185. Payne Jown, W. Bettman, J. R. and Johnson, E. J. (2013). The Adaptive Decision Maker. Cambridge University Press, New York. Shao, J. Mary, A. and Ulrike, G. (2012). "Riding the Social Media Wave: Strategies of DMO's Who Successfully Engage in Social Media Marketing." Pp 87-97. Ashgate Marianna, S. et. al. (2012). Social Media in Travel, Tourism and Hospitality. Theory, Practice and Cases. Ashgate Publishing Limited, Surrey Social media. (2011). In Merriam-Webster dictionary. Retrieved from Technorati. (2010). State of the Blogsphere 2010. Retrieved from http;//Technorati.com/blogging/article/state of the blogosphere-2010-introduction/ Um, S. and Crompton, J. (2010). Tried and Tested: The impact of online hotel reviews on customer consideration, Tourism Management, 30 (1). Pp 123-127 Vermeulen, I. and Seegers, D. (2009). Tried and tested: The impact of online hotel reviews on customer consideration. Tourism Management, 30(1). Pp 123-127 Wang, Y. Yu, Q. and Fesenmaier, D. (2012). Defining the virtual tourist community: implications for tourism marketing. Tourism management. 23(4). Pp 407-417 White, L. (2010). Facebook, Friends and Photos: A snapshot into social networking for generating travel ideas. In Sharda. N. (Ed.), Tourism Informatics: Visual Travel Recommender Systems, Social Communities and User Interface Design, pp 115-129. Hershey. PA: IGI Global Yoo, K. H. Purifoy, M. (2007). Online Travel Review Study: Role and Impact of Online Travel Reviews. Laboratory for Intelligent Systems in Tourism, Texas, A. and M University URL: www.tripadvisor.com/pdfs/Online Travel ReviewReport.pdf

Sonnet 71, Holy Sonnet and To His Coy Mistress Essay Example

Sonnet 71, Holy Sonnet and To His Coy Mistress Essay The three poems I have been studing are Holy Sonnet written by John Donre, Sonnet 71, which is written by William Shakespeare, and To His Coy Mistress, which is written by Andrew Marvel. These poems contain major themes dealing with love, death, and sex. These poems are very different from one another. John Donre who is the author of Holy Sonnet talks about a young priest who is challenging death and has no worrys because he doesnt fear anything not even life itself. The priest is calling death on as he says Death, be not proud, though some have called thee Mighty and dreadful, for, thou art not so; John Donre is making the priest sound as If he has lost it. John Donre ends the passage with this quote. One short sleep past, we wake eternally, and Death, thou shalt die. The holy sonnet is much different from the sonnet 71. We will write a custom essay sample on Sonnet 71, Holy Sonnet and To His Coy Mistress specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sonnet 71, Holy Sonnet and To His Coy Mistress specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sonnet 71, Holy Sonnet and To His Coy Mistress specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Sonnet 71 is written by William Shakespeare, this poem is about Shakespeare who tells his lover, no longer mourn for me when I am dead. Shakespeare is basically saying that he loves her and would like her to forget him, as memories will only make her sad. Nay, if you read this line, remember not The hand that writ it; for I love you so, that I in your sweet thoughts be forgot If thinking on me then should make you woe. This play is about two lovers Shakespeare is dying and is writing this poem for his lover because he feels the best way is to be forgotten. This poem is interesting because some people think memories are the best way to remember people. The poem To His Coy Mistress is written by Andrew marvel is about Andrew marvel using love, sex, and death to get his lover to sleep with him. This poem was written in the nineteenth century and language is a bit difficult to understand but the modern reader has a good idea what Andrew is writing about. Throughout the poem he is enforcing the essence. He is persuading her to sleep with him by using death as an excuse. My echoing song; then worms shall try that long preserved virginity; And quaint honour turn to dust; And into ashes all my lust. Andrew Marvel ends the play by saying Thus, though we cannot make our sun Stand still, yet we will make him run. This means she cant expect to have kids unless they have sex, which is very convincing if she would like to have kids. The three poems are difficult as the language is challenging to the modern reader, however the topic of these poems are made for all readers. Marvels poem is To His Coy Mistress is very persuasive as it is very effective. His use of love and death is used to make his mistress steal the moment. His poem would have probably worked on any one. John Donre is an excellent poem for anyone who doesnt fear death this poem is the holy Sonnet. William Shakespeare Sonnet 71 is the perfect poem for some one in their deathbed to give to their lover. These are the three poems we have been studing.

10 Facts About Frogs

10 Facts About Frogs Frogs are the most familiar group of amphibians. They have worldwide distribution with the exception of the polar regions, some oceanic islands, and the driest of deserts. 10 Facts About Frogs Frogs belong to the Order Anura, the largest of the three groups of amphibians. There are three groups of amphibians. Newts and salamanders (Order Caudata), Caecilians (Order Gymnopiona), and frogs and toads (Order Anura). Frogs and toads, also referred to as anurans, represent the largest of the three amphibian groups. Of the approximately 6,000 species of amphibians, about 4,380 belong to the Order Anura.There is no taxonomic distinction between frogs and toads. The terms frog and toad are informal and do not reflect any underlying taxonomic differences. In general, the term toad is used to apply to anuran species that have rough, warty skin. The term frog is used to refer to anuran species that have smooth, moist skin.Frogs have four digits on their front feet and five on their rear feet. The feet of frogs varies depending on their habitat. Frogs that inhabit wetter environments have webbed feet while tree frogs have discs on their toes that help them grasp to vertical surfaces. S ome species have claw-like structures on their back feet that they use for burrowing. Leaping or jumping is used as a means for evading predators, not for normal movement. Many frogs have large, muscular back limbs that enable them to launch themselves into the air. Such leaping is rarely used for normal locomotion but instead provides frogs with a way of escaping predators. Some species lack these long muscular back limbs and instead have legs better adapted to climbing, swimming, or even gliding.Frogs are carnivores. Frogs feed on feed on insects and other invertebrates. Some species also feed on small animals such as birds, mice, and snakes. Many frogs wait for their prey to come within range and then lunge after them. A few species are more active and follow in pursuit of their prey.The life cycle of a frog consists of three stages: egg, larva, and adult. As the frog grows it moves through these stages in a process known as metamorphosis. Frogs are not the only animals to undergo metamorphosis, most other amphibians also undergo remarkable changes throughout their life cycles, as do many species of invertebrates. Most species of frogs have a large visible ear drum on each side of their head called a tympanum. The tympanum is located behind the frogs eye and serves to transmit sound waves to the inner ear and thereby keep the inner ear protected from water and debris.Each species of frog has a unique call. Frogs make vocalizations, or calls, by forcing air through their larynx. Such vocalizations usually function as mating calls. Males often call together in a loud chorus.The largest living species of frog in the world is the Goliath frog. The Goliath frog (Conraua goliath) can grow to lengths of 13 inches (33 cm) and can weigh as much as 8 lb (3 kg).Many frogs are at risk of extinction. Many frog species are at risk of extinction due to habitat destruction and infectious diseases such as chytridiomycosis.

Assignment2 person1 Assignment Example | Topics and Well Written Essays - 2000 words

Assignment2 person1 - Assignment Example Initially, the target market was Europe, but due to the financial crises that hit the continent in 2011, the country managed to look for other markets, such as Asia, and Africa (Henrichsen and Woodside, 2012). The tourism industry in Mauritius is under the supervision of the Ministry of Leisure and Tourism. The country has a Tourism Promotion Authority whose main responsibility is to organize and conduct some advertising campaigns for the purposes of promoting tourism in Mauritius, both in the global atmosphere, and locally within the state (Haring, 2007). The country also has a Tourism Authority, which has the responsibility of supervising, licensing and regulating the activities of tourism businesses/ enterprises. This also includes canvassers, pleasure crafts and skippers (Boswell, 2008). The success of the tourism industry in Mauritius is based on the fact that the Island has a natural beauty, with a diversified cultural and multi-ethnic population. It has beautiful beaches, a tr opical climate, and a water sports arena (Henrichsen and Woodside, 2012). All these play a factor in attracting tourists in Mauritius. Basing on this background, this paper provides a summary of the tourism industry in Mauritius. This report also includes a summary of tourist arrivals in the country, during the periods of 2010, and 2011. This report also analyzes the impact of political instability in the world, and as a result, the perception of British tourists in regard to tourism in Mauritius. By analyzing this point, this paper focuses on, how the views of people have been shaped due to political unrest in the world, and its impact on the tourism industry in Mauritius. It also focuses on the factors that will encourage or discourage tourism in Mauritius, and the attitude that people have concerning Mauritius as a tourism destination. The reason for writing this report emanates from my roles as the manager of marketing for the Mauritius tourism board, and in preparation for a me eting with the president of the tourism board. In conclusion therefore, the objectives of this paper are four fold. Namely; To analyze the tourism industry in regard to its marketing perspective. To summarize the 2010-2011 tourism arrival in the country. Analyze the impact of political instability and its impact to the Mauritian tourism industry. The perceptions of the British in regard to Mauritian tourism. The methods of collecting data in order to acquire information in regard to these aspects are through library and internet research. Mauritius Tourism Industry: The main target market for the tourism sector of Mauritius is the French and the British speaking people. For instance in 2009, people of the French origin and from the island of Re-Union came to the Island in large numbers. For instance in the year 2009, the country had 871, 256 tourists, and among them, 275, 599 came from France, and 104, 946 were citizens of Re-Union. On this basis therefore, France was the largest ma rket of Mauritian tourism sector, followed by Britain. Visitors from Europe accounted for 67% of its market source. However, as of 2011, the country sought to look for other markets of its tourism sector (Henrichsen and Woodside, 2012). This is because of the economic crises that hit Europe. For instance, in 2011, the Mauritius government managed to set aside a budget of 100 million Mauritian rupees for purposes of advertising their tourist services in Asia, Africa and American countries.

African American Women Essay Example | Topics and Well Written Essays - 500 words

African American Women - Essay Example Campbell (266) claims that slavery was terrible for men, but worse for the women of Black descendants. This is a potent and strong remark and a quote, which acts as an evidence concerning the suffering the African-women slaves had to endure. Slavery was an occurrence of psychological, emotional, physical, and mental rape that the African Women had to persevere. They were also tortured, and when it became unbearable, the African-American decided to take actions in order to eradicate the pain. In addition to taking care of their families and children, punishment and coerced labor, they were also sexually exploited. In fact, Terborg (78) v notes out that many of their punishments were sex overtones. To add to this, they were whipped by cow-skin that was plaited and assaulted using ebony brushes, including left to die after their ears and teeth were pulled out forcefully. The Black women’s leadership and activism during this time helped in the creation of a movement of Civil Rights in 20th century. Malcolm X and Martin King Jr, had already become the 1960’s and 1950’s icons. However, the grassroots and organizational activism and skills of women who were activists like Clark Septima , Baker Ella, Parks Rosa and Hamer Fannie helped propel the movement to inspiring more generation of new activists as well as led to its successes. There are other historical reasons for slow and painful rise of the African-American woman whose gender and race seems to keep her submissive. African women also had a risk of personal loss where they had a long tradition of human and civil rights activism. However, the tradition still lives on in examples and experiences of women like Walker Alice, Davis Angela, Norton Eleanor, and Edelman Marian (Terborg 78). These unsung hero of the civil rights movement like Baker Ella who helped in forming a

Library System Essay Example for Free

Library System Essay Bulua National High School is a leader high school in legislative District 1, located at Barangay Bulua, Cagayan de Oro City which was governed and funded with the Barangay Officials spearheaded by Pedro P. Legaspi. It was in 1970 when the secondary education, Bulua Barrio High School came to an open with two sections in the First year level and the Second year level was opened on the following year until the 4-year high school level was completed. The school was temporarily located at the compound of Bulua Elementary School campus in which they called as squatters. They did not have their permanent classrooms to be used. Sometimes classes were being held under the shades of the Mango and Butterfly trees. They also conduct night classes just to accommodate working students from the neighboring Barangays. Each enrollee was still entitled to pay 10.00 pesos for the freshmen, 15.00 pesos for the sophomores, 20.00 pesos for the juniors and 25.00 pesos for the seniors every month. The fees were received by the hands of the Barangay treasurer. The school was facilitated with 10 teachers and 1 school in-charge only. It was then in 1985 that BBHS became the PILOT SCHOOL of the 1989 Secondary Education Curriculum headed by its school principal Mrs. Enriqueta C. Pabelic. Year after, BBHS became Bulua National High School (BNHS) which was funded already direct from the National Level under the late President Cory Aquino’s administration. Presently, BNHS is located in its owned 1.4 hectare approximately lot donated by the late Congressman Pedro Oloy Roa through the joint effort of Barangay Chairman Pedro P. Legaspi and the late DECS – Division P.E Supervisor, Mr. Bernabe Pabellic for its lot acquisition. Introduction The Library Hub is a program by the Department of Education aiming to address the lack of public libraries across the countries by setting up the library hubs. Library Hub is a novel and unique structure in the Philippines educational system, whereby an infrastructure and new reading materials made possible through collaborative partnerships with stakeholders are provided to public school students for free. To date, DepEd has set up about 50 Library Hubs in a very short span of time throughout the country. These Hubs will be servicing thousands of public schools. Books were placed in plastics. The Library Hubs are housed in existing buildings with an area of at least 250 to 300 square meters. A Library Hub is run by a librarian, library clerk, and utility staff and functions as a book warehouse for public schools in a given district. Each Hub lends books to its designated schools, which in turn lend the books to their students. The provision of reading books for free in the hub is not only for public schools but ALS, SPED, barangay centers, etc. It also serves as a â€Å"wholesale† library exclusively servicing elementary/secondary schools within a division. The hubs operate warehouse style, compared to the traditional public library setupinstead of books being individually placed on shelves; they are stored in plastic bins for storage. These bins would then be checked out and brought by teachers and administrators of public schools to their respective public schools, to be returned after twenty-five days. While at the school, these books can be borrowedor even brought homeby the students until the books are to be returned to the hub. Launched in 2003 by then undersecretary Juan Miguel Luz, the project has now set up library hubs in 32 school divisions all over the country, for a total of around 145 hubs built since 2004. The hubs are financed by both the public and private sector, with major donors having the option to name the hubs whichever way they like. 1. Background of the study The use of computers and various programs are being developed for that certain desire to be done in a short period of time. Manual System for a Library Hub is quite a difficult task to perform. It takes a long period of time in locating and monitoring the availability of the books and can have the tendencies of missing files. That’s why we created this Computerized Library Hub System in order to solve that problem. Our Computerized Library Hub System is a program that is use to update the information about a certain record of books. It allows adding book information immediately and it only takes minutes to search a specific book. It lessens the possibility of missing files unlike the manual system. This system can be able to monitor automatically where, when or who borrowed a book. It also gives more accuracy in processing any transactions. Besides of that, it can help a librarian to work much easier and faster than a manual system. 2. Statement of the Research Problem * A licensed librarian is one of the major concerned problem of Bulua National High School Library Hub. Since they have a what they called â€Å"Acting Librarian† who was also a full time teacher in the school. It takes a long period of time for her to organized the books especially in putting accession number in it and log it in her module. Another concerned is that the books in the library hub has not been arranged in dewey decimal classification which is the main reason why the personnel in-charge and the students has the difficulty in locating the book and to check its availability. * There’s a possibility that the library hub may encounter following problems such loss of records, repetition of data entry and other important details about the books and the one who borrow the book. * How do they record the books? The students will fill a borrower’s card before they can get the book they want to borrow. Then afterwards the in-charge will log the list of the book that has been used or borrowed in the end of the day in the manual notebook. Unfortunately there are times that the in-charge can’t be able to log or record the borrowed books in the manual notebook. * How do the students know if the books are still available? Knowing that the school don’t have a Dewey Decimal Classification in their books, students have difficulties in searching the specific book and it takes too long for them to wait for the librarian to check unto the logbook whether the book is still available or being borrowed. 3. Statement of Objectives 3.1General Objectives This project aims to propose and develop a well-structured and computerized library hub system to help the library hub’s transactions easier, more effective and efficient. 3.2Specific Objectives * To lessen the burden of the user in handling the day by day transactions. * To lessen the possibility of missing files. * To make the process of updating the books efficient and can be done in a short period of time.

Promotional Mix for the Tide Racing Campaign Essay -- BTEC Business Ma

Promotional Mix for the Tide Racing Campaign There are hundreds of different ways top notch companies promote their products. When companies combine the many promotional methods used to promote a specific product, they represent the promotion mix for the product. The promotion mix is made up of four elements: advertising, personal selling, public relations, and sales promotion. Our assignment was to collect five items from the promotional mix in one campaign. Tom Utz works as a salesman for Proctor & Gamble. He works directly with the Nash Finch wholesaler based out of Minneapolis, MN, which owns several grocery chains such as Buy N’ Save, Albertson’s and Econo Foods. Tom specializes in selling laundry detergent soaps such as Tide, Gain, Era, and Cheer to Nash Finch retail stores. One of his biggest campaigns is selling Tide laundry detergent in the Tide Racing campaign. Advertising Advertising is a paid non-personal communication about an organization and its products transmitted to a target audience through mass media. Some examples are television, radio, newspapers, Internet, and direct mail. Proctor & Gamble’s most prominent form of advertising are television ads. Many people do not realize the products they use are even made by Proctor & Gamble. I have collected a Spanish direct mailing by Proctor & Gamble called â€Å"avanzando: con tu familia†, which means better living with your family. The magazine offers tips for using beauty products such as shampoo, make-up, deodorants, and toothpaste. It also offers advice for selling your home and cooking tips. The end of the direct mailing magazine has many coupons for purchasing the items they learned about. Proctor & Gamble hopes to get the consumer to try t... ...am include a t-shirt, hat, hot wheels car, water jug, and even a remote control car. These are all items donated by Proctor & Gamble to the retail stores in order to catch the attention of consumers. Thousands of people are willing to sign their names up for a chance to win in a free drawing. The drawings will benefit the company because they are getting their name and product featured, and the store benefits because it will lure customers into the store and extra purchases. This is a win-win situation for both parties. I have found various items from all four of the promotional mix elements. Effective promotional campaigns require a solid mix of items from the four elements. Companies seek to find the right variety from the four elements, and sometimes do not use all four elements. Tide racing uses all four items to promote their sponsorship with NASCAR.

Retailing in China

Therefore, the aim of the present study is to work out a high-level plan of successful localization trainees. By analyzing the status quo of Chinese retail market and the current situation of transnational retailers in China (including the case study of Careful), this paper explores how consumer behavior, culture and government roles can affect the localization strategy and creates a list of formats for successful localization strategies. The paper proceeds in four sections.First, the concept of retailing localization (3 layers of localization) is Introduced as an antidote to the deficiencies of the prevailing study approaches to transnational retailing. One background sections hen follow. While the first part charts the status quo of Chinese retailing market and the rapid growth of transnational retailing, the second profiles the opportunities and threats transnational retailers face in the process of localization.Then, by studying the case of Careful (China), the strategy analysis of localization in China for transnational retailers is profiled, including the analysis of the 3 layers of localization – namely localizing the strengths, localizing the products and operational system (ups) and localizing management and corporate cultural (PEP). Finally, the wider implications of this study for transnational retailers in the process of localization are put forward in the concluding section. 1. Introduction 1. 1 The Problem and the Study Objective Admit it or not, the relationship between transnational giant retailers and China has become a love-hate one.On one hand, China Is virtually any retailer's largest opportunity for growth In the 21 SST century. With its booming economy, fast growing domestic markets and untapped talent base, China offers massive business opportunities and great strategic importance for retail companies all over the world. A large and growing consumer base of 1. Billion people. National retail sales reached some 837$ billion in 2005 with an increase of 12. 9% over 2004 It is estimated that national retail sales will exceed some 1250$ billion in 2010. Source: http://www. Showbiz. Com. CNN/ SMS. PH? Org=show=33431 =l On the other, China's unique cultural, business, and political environments pose significant challenges to transnational retailing operations that require a high degree of localization. Based on the fact that the localization of retailing Is much more complicated and comprehensive than other Industries, retailers usually find themselves puzzled and bewildered 1 n China. Indeed, many retailers have fallen prey to these challenges in the past 10 years AT operations In canal toners nave Eden unrolling extreme narrators In ten process of localization.The concrete causes of their problems vary. However, one common underlying characteristic is that they all, to some extent, failed to conduct successful localization strategies. The initial objective of this paper is to look at the problems retailers have en countered and explore the flaws in their localization strategies. The present study has one more objective: to work out a solution to a racial problem about how the transnational retailers can deal with the socio- cultural differences in China and conduct successful localization strategies.On the surface, these challenges appear difficult to overcome; yet, when we study the case of the multinational retailing corporations operating in China today, it is evident that some have achieved exceptional success based on their well-developed localization strategies. The experiences of these successful companies can be mined to create a list of formats which can help diagnose localization blunders of transnational retailers in China. Thanks to my internship experience with Chuan as Sale Management Trainee, I have been able to investigate retailing operations as an insider and had more profound understanding on this study. . 2 Current Study The uniqueness of Chinese retail market and the high demand of localization for retailing industry both in degree and content, make the research on the localization of transnational retailers in China an extremely interesting and meaningful one. While many previous researches have been focused on the localization of transnational corporations, only a few have explored the localizing strategies of retailing operation. Therefore, it is not an easy task to study the localization of retailing operations.However, by referring to those previous studies in relating fields, I have been able to explore deeper about this subject. The study of this paper is based on a mixture of primary and secondary sources. This material is supported by critical examination of longitudinal data from annual reports, company documents, as well as scientific work of business magazines and web site. 2. Localization 2. 1 The Definition of Localization When a company conducts global expansion, it is surely to be involved into the process of communication with local customers.It is therefore necessary for the company to get familiar with local culture, to study different customs, and to make proper adjustments to their strategies according to the varied response of customers. The executive of Careful once said 2 when doing market research in China that, â€Å"A store is a miniature of the country or city it locates in, so it should be adapted to the local environment. † There are many definitions on localization from different angles. Some of them are based on cultural and linguistic context, some focus merely on localizing the products.However, as for he definition of retailing localization which is a highly territory-embedded process, more practical and multidimensional view is required. Definition based on culture context According to the Localization Industry Standards Association (LISA), localization Involves: ‘alkali a product Ana making It linguistically Ana culturally appropriate to the target locale where it will be used and sold. ‘ 2. 3 Three Layers of Localization for Transnational Retailing 2. 31 Two Misconceptions of Localization A. When talking about localization, people usually focus merely on product or service.Nevertheless, a successful localization strategy for retailing is much more complicated and comprehensive, including also the localization of operating system , management system ,even corporate culture and business ideas. B. A very important aspect of localization is usually ignored, that is, to bring in and localize the advantageous strengths of giant retailers. To retain their core values and stick to their distinct features are the requirements of localization for transnational retailers. In other words, localization and sticking to their uniqueness or strengths never contradict with each other.Instead, a sound localization occurs under the precondition that the strengths are maintained and enhanced during the process of development and adjustment. 2. 32 Layer 1 : to Localize the Strength of Giant Retailers A. Strength of giant retailers When talking about the localizing of strengths, it is significant to identify the strengths of giant retailers in the first place. Giant retailers have achieved great success in the world market largely because of the competitive advantages developed over decades of operation. Indeed, marketing and distribution expertise adds value at foreign-owned detailing stores.For Chinese consumers in particular, who are increasingly conscious about food safety and hygiene and getting sick with the environment of traditional Chinese markets, transnational retailers offer greater reassurance and a wider choice than traditional markets. ‘Compared with a Chinese supermarket, the service is better, the choice is wider, the food is fresher and they provide shuttle buses,' said Yang Shaping, a retired woman who spends about 100 Yuan during her weekly shopping trip to Wall-Mart. (The Guardian, 25/3/2006) The strengths of giant retai lers are listed as follows: a.Abundant capital, their scale, a stable flow of finance and rapid turnover b. Advanced technology and advanced distribution, logistics systems c. Advanced marketing and management experience 3 d. Well-established global competitiveness, corporate image and culture B. Three phases of localize the strength While it is important to note that transnational giant retailer have their strengths , more attention should be paid to the localization of these strength due to the fact that no business idea or system can achieve success by simply copying unless they are made suitable to the local market environment.Wall-Mart's Cam's Club is a good case in point: The most important feature of Cam's Club is that it is located in the countryside. It has achieved great success in the United States, however, it turns out to be a total failure in the Chinese market because only a small proportion of Chinese people own private cars. What's worse, the transportation system i n China is far from well-developed. Consequently, city dwellers have difficult access to Cam's Club located far away from their home. Realizing this problem, Wall-Mart soon decides to open stores in the cities to accommodate itself to the Chinese market.To localize the strength, the first step is to bring in advanced technology and management system to a foreign market for that is exactly winner ten AAA value Lies In. I en Toweling step Is to accost tense strengths to certain economic and cultural environments. Next, after localization reaches certain degree, hopefully, this strength can be further developed. 2. 33 Layer 2: to Localize Product and Operational System According to Farley dictionary, retailing is the functions and activities involved in the sale of goods and services to consumers for their personal, family, or household use.It is obvious that retailing as an industry has intense communication with consumers, the service retailers offer is, by large extent, to provide c ustomers with products they need. Due to different culture, custom, demographics, different group of people in different region have varied tastes over products. Therefore, retailers have to make careful investigation and analysis into consumer behavior and preference in order to enhance consumer satisfactory. A thorough localization strategy in product structure is critical to transnational retailers.As for sourcing, localizing the sourcing in local economy enable transnational retailers to meet needs of local customers and reduce delivery cost. Top retailers have come up with a series of advanced business modes and operation system during long time of operating experience. But this modes and system should be integrated into and modified with local environment and uniqueness, as explained above in the elaboration of the first layer of localization. 4 3. Retailing Transnational in China 3. The Status Quo of Chinese Retail Environment Like everything else in China these days, the cha nge of retail market is at a spectacular speed and on a scale the world has never seen before. It is already one of the fastest expansions in retail history, but analysts say it could get faster as international giants race for territory in a $billion retail market that is growing at a double-digit pace. The domestic supermarket leader is Baling, with nearly 2 000 stores, and the foreign legion is led by Careful, which has 70 hypermarkets, eight supermarkets and more than 100 discount shops.Wall-Mart currently has 56 megastars mostly in the southeast with about 30 000 employees. But even after it opens 20 more stores this year, its sales are unlikely to enter the top 10 of China's major retailers. Germany's Metro is the No. 4 foreign player, with 24 stores and another 40 within five years. Foreign investment has formerly been focused in Shanghai, Beijing, Sheen and other large eastern cities. But, as a sign of the growing power of Chinese consumption, many of the new shops are being opened in smaller cities. 3. Opportunity and Threat Analysis 3. 21 Opportunities for Retailing Transnational There is no shortage of incentives for foreign retailers in China. For many Chinese people, price is no longer the priority. Foreign retailers are also Telling It sealers to set up snoops Decease many restrictions n overseas firms were lifted in 2004 under China's World Trade Organization commitments. A. The largest consumer market With a population of 1. 3 billion and massive markets, China is attracting intense interest from the world as a consumer market.Over the past 20 years, retail sales in China have Jumped nearly 15% annually, to some $837 billion in 2005 making it the third-largest market on earth. The average annual income of China's 1. 3 billion people is less than $1 500. But the middle class is growing fast particularly in eastern cities and it has enough disposable income to start focusing on brand, safety, quality and taste. Consumer demand for modern shopping environment Since the mid sass, the high demand for modern shopping environments in China has been growing due to the rapid economic growth and rising levels of affluence. And consumer expectations have shot up even faster.Accompanied by the increase of purchasing power in China since then, both traditional supermarkets and department stores were not be able to meet the requirements of one-stop 5 shopping and shopping as leisure. Just a few years ago, most Chinese were content to line up in state-owned stores to buy whatever meager products were available, ND then shuffle off to unsanitary outdoor markets for meat, eggs, and vegetables. Now both local chains and the multinationals are pushing out the stodgy old state retailers and mom-and-pop shops by building big, convenient stores in central locations in Beijing, Shanghai, and Gunshot.Huge mass retailers emerged by providing customers with a great variety of goods at low cost and one-stop shopping. Therefore, it is undoubted a go lden time for retailers to enter a market that shows great assurance to them. For example, Macro from the Netherlands first entered Taiwan and quickly captured more than 30% market share in 1989. B. The change of policy from a protectionist orientation toward liberalizing In keeping with the conditions for China's membership in the World Trade Organization, Beijing on Deck. 1, 2004 lifted most restrictions on foreign retailers. Gone are limits on the number of stores, rules confining them to large cities, and regulations capping the foreigners' stake in local ventures at 65%. C. Regional advantages of Chinese market Cheep and sufficient labor resources: with its vast population, China is always able to provide transnational retailers with abundant labor force which requires relatively low ages. Moreover, Chinese employees are far more reliable than their counterpart in the host countries of international giant retailers.Cheap merchandises: the cost of many products in China is much less than in developed countries because of the cheap labor, which allows transnational retailers to make reasonable sourcing decisions both in China and the world. 3. 22 Threats for Retailing Transnational Given all the opportunities presented by China's growth, many NC retailers are eager to gain access to this market. The country unique traditions, history, culture, and overspent policies, altogether mean that doing business in China can be a complicated and time-consuming undertaking.Foreign retailers interested in gaining access to China face lots of challenges which they must attempt to solve or they will turn away. A. Intense competition from both transnational and domestic companies Competition from transnational companies There has always being fierce competition Detente gallant retailers In ten essences market; no one wants to De lagged Denver. As Tiff Gill, senior manager of the Kurt Salmon Associates Consultancy said, ‘All the big players are engaged in a turf war. It is about being first and getting as much coverage in as many cities as possible.This is a period of very aggressive growth. We are bordering the top end of the curve. But there is a possibility that investment could grow even faster. ‘(The Guardian, March 25, 2006) Many U. S. And foreign retailers are accelerating their investments in China, spurred by further easing of government restrictions and the allure of the world's fastest-growing consumer market. These giant retailers are engaging in fierce competition, opening many new stores in order to take advantage of the high rates of growth in this segment of the detail market 6 B is also pushing hard.The British firm's owner, Kingfisher, plans to increase the number of its stores in China from 49 to 100 by 2010. Kea has also caught the expansion bug. For several years, it has had only two superstores in China, but it plans to open two a year from now on. Competition from Chinese domestic companies Chinese sellers have the edge over foreign rivals, strengthening their presence more rapidly at lower expenditures. Their understanding of the local market and well-developed sales networks enable domestic retailers to respond more quickly and react more flexibly to market changes.With the foreigners attacking their home turf, Chinese retailers are fighting back. Take China Resources Enterprise Ltd. , which operates more than 1,700 supermarkets and hypermarkets, including China Resources Vanguard stores for example, the retailer has trimmed its staff to boost profitability, and has sought to improve management by raiding the foreign chains. Today nearly half of the middle and senior managers in Acre's retail unit used to work at foreign-owned stores. Those foreign-trained managers have brought in marketing expertise.For instance, to build brand loyalty, CREE rewards frequent shoppers with discounts, and the company has lolled out more than 60 private-label products, including bottled water, shampoo, and bod y lotion. And CREE is moving upscale. The company this year expects to open four â€Å"lifestyle† stores offering higher-end products. Plans call for an additional 20 such stores within three years. Chinese government's ultimate goal is to create a dozen or so big local players that will be strong enough to compete with the multinationals at home and expand overseas.It is not possible for the Chinese government to allow foreign retailers to take the dominant position in the Chinese market. B. Diversified consumer behavior Chinese people have their own unique characteristics, considerably different from, sometimes contrary to, that of Westerners. Consequently, Chinese consumers have their unique buying behavior, buying motive, their preference on merchandise and taste on design etc. Therefore, the marketing strategy to penetrate Chinese market should be tailored to these Chinese characteristics. Unique Chinese characteristics * Chinese adapted to catering to authority and to h armonize with others. Chinese have more interest In unman Telling Ana mementos than clientele or logical concerns. In terms AT KICK read, literary books rate more highly than scientific books, compared with westerners. 2003:128-161) Chinese culture is built on trust, relationships, and mutual respect. * Negotiations are normally bottom-up and informal. (Comfort, J. 2001 : 23-26) *The concept of face' is very important Avoiding action that could be perceived as anti-china, coercive, or condescending. Chinese purchasing behavior and recent trends * The Chinese display a strong suspicion of cheap products combined with a desire for bargains.The typical Chinese shopper engages in habitual comparison shopping rather than 7 impulse buying, typified by the saying, ‘Never make a purchase until you have compared three shops. ‘ Nevertheless, shoppers quickly snap up items perceived to be bargains. * Generally speaking, Chinese are fickle customers with little brand loyalty. (Kate- if, lee 2003: 10-13) When selecting purchases, the Chinese tend to attach more importance to the reputation of the item among the community they belong to, such as colleagues, friends, neighbors than to the performance of the goods or how well they suit their lifestyle.Thus, penetration of all communities is important for successful marketing in China. * Laying great emphasis on freshness f food: * There are also numerous new trends for Chinese consumer, which makes it difficult for overseas retailers to sensor and follow. A. Being increasingly conscious about food health and hygiene b. Issues of obesity and nutrition amongst children are also of increasing concern. Double-digit growth in the fast food and snack industries, changing lifestyles and a uniquely Chinese legacy – the one child policy -? are key drivers. C.Concerns focused on environment, safety have accelerated in the wake of CARS, avian flu and widespread pollution, prompting a wider consciousness about product s afety – from ice cream to I-pods. And, while perhaps sporadic and not yet conscious, a linkage between consumer rights and wider environmental concerns is beginning to emerge. D. While still evolving, the expression of consumer rights in China marks an important stage on the road to a greater collective social conscience, which, for so long, has opted to be quietly oppressed by those in authority. 4. Localizing the Strength Giant retailers have all establish a prestige during long time of operation. Yet, in China they may encounter unexpected situation result from the uniqueness of Chinese market. Consequently, retailers should be clear about what detergents can remain effective and what should be changed and localized. While Careful draws on its network system in its global operations (e. G. For certain IT and logistical systems), most aspects of its activities are strategically localized to meet the specific characteristics and needs of the Chinese market and its business, political and consumer cultures.Generally speaking, the key success factors for Careful, which are applied worldwide, are: one-stop shopping, extremely low prices, full range of choices, self-service, and free parking. These factors can be viewed as the strength of Careful. To remain competitive in China, Careful bought in these strengths with her, adopting flexible two-stage philosophy to localize her long-established strength and achieve stable growth. At the 1st stage, to enable branch stores to smoothly operate as fast as possible and to maintain high turnover.Meanwhile, to decentralized authority of set-up branches to link with community development that Totally leads ten Increases AT local tax, employment Ana Turner proselytes AT communities, Careful decides to set up a new store after the investigations of location, store space and neighboring purchasing power. For example, she built a whole-selling or green store in industrial region and a general retailing or blue store in residential ones in Taiwan. By adopting this strategy, Careful could capture both big and 8 small accounts in one shot and then grow much faster than her rivals in the early stage of market entry.At the 2nd stage, Careful focuses on customers, personnel training and market channels. She gradually enhances service quality, product innovation and emphasizes personnel cultivation. Frenchmen take the positions of top-level management constantly to infuse management philosophy of ‘serve customers' and ‘action orientation' into each store overseas. When walk into any stores of Careful, you will see many staff walk around to replenish stocks all the time. The manager in charge of a store also wanders around the store once it is open.Careful further adopts strategic alliances to develop private label products to supply more offerings so as to meet the needs of one-stop shopping of Chinese people. At the same time, utilizing the system of commerce automation to centralize the pur chasing matters of all stores, Careful could coordinate orderings, stock management and data processing for better control and decision-making. . 33 Public Relation In China, the localization of relation is the core of strategic localization. Chinese people pay special attention to the harmony of community.To deal with ‘relation' in China is a matter of delicacy to transnational retailers because, for one thing, the relation-business pattern is very much different from their operation in western countries; for another, it is essential to their success in the Chinese market. The most successful retailing companies have been willing to exchange short-term profits for long-term success, short-term employee productivity for long-term employee development, and short-term expedience for long-term government trust. Relation with government As a special Chinese characteristic, good government relationship is very important for companies.The government is not only a major consumer (gov ernment procurement) , but it is also the main policy maker and opinion leader. Learning how government works and how to establish good relationships is a critical step. A foreign company that is considered a friend o government will be granted favors such as a heads-up on legislation changes or inside advice on how to do business. Conversely, a company that is deemed unfriendly will suffer consequences such as negative comments about its products or passage of laws that exclude it from doing certain business.Getting on the wrong side of a key government agency can be disastrous. Interestingly, Carouser's relationship with the Chinese government is a love-hate one. She has made full use of the loopholes in government regulation to dominate the Chinese market, while at the same promoting employment and improving living standard. Relation with Partners Careful is good at choosing and maintaining local partners. She is always n seek of experienced local retailers actively and establish ing cooperation with them to get Tambala to ten local market as soon as poss. Ole Ana gain support In sourcing, human resources. 9 5.Conclusion Further Implications for transnational retailers operating overseas Improving crisis management capacity When operating in foreign country, retailers are always confronted with problems. What transnational retailers need to do is to improve crisis management capacity. Take Wall-Mart's bean curd crisis for example, instead of responding to the problem actively, it remained science long before giving a suitable explanation, which had ruined its image in Gudgeon seriously. When facing crisis, it is important to make quick response because silence may be interpreted as being indifferent and irresponsible by local consumers.Then, active investigations should be carried out immediately to find the causes. Finally, the existing problems need to be solved as soon as possible. Shaping humane culture That most retailers prefer on- going promotions to attract new customers and retain old ones is totally different from everyday low price and no price promotion practices of Wall-Mart. An open and tolerating culture of Wall-Mart could endure over time because managements treat employees as their associates. They show respect to each other and share both profit and knowledge that lead to the creation of a harmony organizational climate.Therefore, companies ought to develop themselves not as a workplace but a learning institution with the culture of caring and sharing. Combining sales channels Retailers could combine sales channels of physical stores and virtual ones to widen their accessibility to potential customers. The virtual shops could not only increase attention sales, but also accumulate market information for further investigation. Regarding localization as a two-way process Localization needs to be read as a potentially two-way process that is not simply about the transnational retailers adapting themselves to specific mark et conditions.Certain retail formats and technologies developed in particular contexts may then be diffused to other country operations, including the home market. Samsung-Tests, for example, has developed an IT system that has subsequently been rolled-out across the company, and is currently home to a ‘global' team working on e-commerce technology. The emergence of China will be the single most important economic event in the next decade. Along with it will come tremendous business opportunities, a large pool of talent, and many powerful companies.The stakes are high for retailing company. If it fails, another company or product could become a Chinese national standard, its products could be excluded from government procurement, and its image could be destroyed. If it succeeds, it stands to gain sustainable and predictable profitability, win-win partnerships with the Chinese government and companies, and great employees from a pool of amazing talent. This paper describes a hi gh-level plan of how to achieve this success by localization in China, by learning from other companies' success and failures.First, a company must localize 10 Localization strategy AT Remonstration Retailers In c in 3 layers. Then, these strategies should be adapted to unique Chinese characteristics. In addition, giant retailers needs to improve crisis management capacity, shape humane culture, and develop greater information system. By carrying out the proposed strategy of localization, retailing companies can realize their potential in China by assisting China to realize her potential in the 21st century. 11

Applying Learning Theories Of Learning - 1469 Words

Applying Learning Theory to Life PSY 331 Catherine Vivi Ashford University Instructor: Steven Peters February 9, 2015 Applying Learning Theory to Life Epistemology, or in other words, the theory of knowledge, is the study of knowledge, what it is, how we acquire it, and our justifiable beliefs that are included in that study. Generally, the study of knowledge is done through a philosophical method. There are four basic theories of learning; those are behaviorism, cognitivism, constructivism, and humanism; this paper will address these four theories of learning, in addition, we will address principles of learning, schema and scaffolding, adaption, metacognition, and strategies to ensure learning success. The term behaviorism refers to the school of psychology founded by John B. Watson. Behaviorism theory is based on the idea that behaviors can be measured, trained, and changed. In D. A. 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