Marketing Research Tools and Techniques

Question: Discuss about the Marketing Research for Tools and Techniques. Answer: Introduction Marketing has become a requisite for most businesses around the globe. The importance plays in an organization regarding the realization of the business objectives has imperatively led to the incorporation marketing into critical strategic and operational plans (Bradley, 2010, p. 80-120). The Australian economy is very dynamic and competitive. For companies to reap a maximum profit from investments, they prefer adopting an integrated marketing communication (Pelsmacker, 2010, p. 190-200). IMC means the application of various sales and marketing tools for a common purpose. The plan has, therefore, explored various aspects regarding IMC in promoting food products for children under twelve years. The food industry is among the major sectors that significantly contribute to the Gross Domestic Product of Australia. The industry has currently received new entrance ranging from the middle and small scale investors to large and well-established organizations. Those that had lost market share because of deteriorated service delivery have significantly improved creating a new wave of competition on the market. The focus captures across food processing industries. Both of these organizations largely depend on the growing population, increasing number urban dwellers (Monika, et al. 2012, p. 63-71). The plan will focus on sweets and fast moving foods. Sweets are loved by children aged between 2-12 years. They are the largest consumers for the sweets, drinks, and other fast moving foods. Producing these products on a large scale requires intensified marketing to enhance the reach of many children across Australia and other areas. However, research shows that children of the targeted age influence their parents to use forty percent of the budget in purchasing their food products. The embrasure of appropriate marketing strategy, for instance, the use of Television, Radio, in-school marketing, kids clubs and more will significantly assist in reaching a significant number of the targeted population. Therefore, sweets are the main product but the company will produce other products like biscuits, juices, and yoghurt. Almost all the population chews sweets. But the bulk of consumers are the children for 12 years and below. However, this population is not active in money generating activities, but they only play a role in pressurizing the parents to spend part of their income in purchasing such products. The sales persons should, however, clearly understand the best channels that can enhance the reach of information to children as well as parents at the same time (Lynn, 2011, p. 353-369). It is thus crucial to incorporate the ads regarding the sweets, juices, biscuits, yoghurt and more in a promotional channel that are always accessed by children (Fill, et al. 2012, p. 56-80). Communication objectives The integrated marketing communication is critical in making the sales and promotional strategies efficient e. g personal selling, public relations, advertising, sales promotions and publicity. Notably, efficiency is gained through boosting the promotional tools that could have failed to generate the desired impact of reaching the target market. Besides, the plan has mainly prioritized the following communication objectives: It involves catalysing customer familiarization about the existence of the product on the market. With our case, the awareness will be created among the parents and children of between 2 -12 years. The brand awareness will be set up through creating a strong logo; defining value proposition, and creating visibility awareness using various sales and marketing tools. First and foremost, the development of a log is essential in distinguishing the product from those of the rivals. A distinctive, easy and simple logo is used to create a cute impression about the products. And this might make the children love associating with the company (Bao and Sheng, 2011, p. 292-295). Secondly, the marketers will communicate the benefits of the products to the target population. Lastly, the application of sales and promotional methods that will result to a complete awareness regarding the availability of the product attributes. Product promotion and company knowledge A significant amount of money will be assigned because of the sales projections that the company desire to realize. Sales promotion will be a most important strategy and will rely on the following marketing elements: advertising, personal selling, publicity and public relations. The advertisement channels used will include the television, radio, the internet and the social media. The television and radio will directly reach the children while at home. Personal selling will apply the in-school marketing. This marketing technique has the capability of reaching a significant number of kids (Belch, 2011, p. 105-125). Furthermore, the company will engage in corporate social responsibilities across Australia to receive media coverage. The coverage will aid in creating awareness in the parents and children. Finally, the company will establish healthy relations with the society because the existence of a good relationship with the parents and children assists creating customer loyalty (Bound less, 2016). The consumer perceptions about a product vary based on different factors. Some of the important causes of the variations include cultural aspects, norms, age, demographic considerations, social class, and more. With the sweets and other food products, the marketers will intent to influence the purchase attitudes in children and the buyers attitude can be influenced through employing unique marketing campaign that can reach all the targeted population. The product developed will appropriately suit children needs. The development will rely on research and development to uncover consumer perception about the new product. Developing the image of the product Developing a positive image will depend on the products design as well as the ways it satisfies customers needs. The entire process just from the product designing, testing, and development should consider customers comments. Besides, the image can further develop through continuous improvements and developments. The changes in the features of the product should incorporate the latest technology so that customers may not be tempted to go for substitutes (Campbell, et al. 2003, p. 222-225). Most importantly, the products attribute mentioned in the advertisement should all be reflected in the final product to create confidence in the consumers. Influencing the purchase intention The company will create a unique intention to the purchasers of the product. Instead of just buying the product because it is available on the market, the company will influence the users to purchase the product to enjoy the benefits associated with it. For example, labelling the product on children toys will help them associate with the company and the sweets. As earlier noted, the purchase needs will emanate from product promotional and the purchase intention will be set up from the message, quality and products use. The execution of the marketing plan A research about the product will be done, and samples produced. Afterwards, test analysis will be conducted, and the users recommendations included in the final commodity. After the development, a budget will be set aside to cater for the marketing and promotional costs. Then a strong emphasis will be on the electronic forms because most of the children and parents can access to Television and radio. Secondly, in-school marketing will be employed by the marketing force (Chaudhuri, 2002, p.10-18). Electronic media will be assigned the largest share of the budget followed by the in-school marketing. Media plan Media planning is a requisite for any business that has projected to expand the market and reach new customers. Currently, the fierce competition on the market makes it imperative for organizations to embrace sales and marketing strategies. The sales, marketing and promotion, approaches applied culminates to the use of either traditional or non-traditional media or in some cases, both the media modes are combined. The fact still holds that marketing and sales promotion activities used through the press reach a significant number of people and results in a positive market response if appropriately applied (Gigi, 2014). This group of the target market mostly access to information through listening and observation. The relevant advertising and promotion channels should be the Radio and the Television. In attracting the attention of kids, the advertisement program be aired at a convenient time when most of the children are at home and listening or watching the Television. For instance, it should be aimed when a famous Television or radio program is on (Horgan, et al. 2001, p. 447-461). The repetitive broadcasting of the information about the sweets and the benefits eating the sweets during the break of a program and mostly during the evening hours is the appropriate time for both parents and children to get the message. Conclusion To sum up, sales promotion is an essential element that businesses cannot do without and favourably compete with the rivals. The children require repetitive advertisement about the product for them to love getting associated with the company. Notably, children constitute a significant number of the market. Targeting the children, therefore, helps in gaining their loyalty will assist the business to achieve its goals. However, the appropriate promotional strategy will be advertising, and personal selling and the channel that will reach a large number of children is the Television and radio because of the availability in most homes. References Bradley, Nigel (2010).Marketing Research: Tools and Techniques. Oxford University Press, Oxford, p.80-120 Bao, Y. Y and Sheng, S. (2011). Motivation purchase o privet brands: effect of store image, product signature, and quality variation. Journal of business research, 64, pp 220-226 Belch, M; Belch, G (2011). Advertising and Promotion: An Integrated Marketing Communications Perspective. New York: McGraw-Hill Higher Education. P.105-125 Boundless, (2016). Boundless Marketing: Available at: https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/advertising-and-public-relations-13/the-advertising-campaign-88/media-types-and-scheduling-442-10632/. Retrieved on 26th December, 2016 Campbell, M. C., Keller, K. L. (2003) Brand familiarity and advertising reputation effects: Journal of Consumer Research, pp 292-295. Chaudhuri, A. A. (2002). Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect. Journal of Brand Management, Vol. 5, pp 10-18. Fill, Chris; Hughes, Graham; De Francesco, Scott (2012). Advertising: Strategy, Creativity and Media. Pearson.p.56-80 Gigi, D (2014)."Marketing research": Retrieve from: About .com marker research:https://marketresearch.about.com/od/market.research.brand.equity/g/Customer-Brand-Attitude.htm Horgan KB, Choate M, Brownell KD, (2001). Television food advertising: Handbook of Children and Media. Thousand Oaks, CA, Sage Publications; pp. 447461. Lynn, K. (2011). Segmenting and Targeting Your Market: Strategies and Limitations, The Cornell School of Hotel Administration on hospitality: Cutting edge thinking and practice (pp. 353-369) Monika Kukar, K., Nancy M, R., Kent B, M. (2012) The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers: Journal of Retailing, pp 6371. Pelsmacker, P (2010) Marketing Communications: A European Perspective. Essex: Financial Times / Prentice Hall, p.190-200

History & Philosophy of Natural Medicine-Free-Samples for Students

Question: Discuss about the History and Philosophy of Natural Medicine. Answer: Homeopathy is an alternative medicine system whose aim is to cure symptoms of a disease rather than curing the disease itself. This medical system is a pseudoscience and opponents argue that it is incorrectly presented as having a scientific rationale behind it (Roberts et al., 2016). The present paper describes the underlying theoretical structure that homoeopathic medicine system is based on. Further, the contribution of cultural and historical aspects to the development of this form of medicine is highlighted. Lastly, how this medical system is practised today and how is differ from its historical usage is analysed. According to Frei-Erb et al., (2016) homoeopathy system was brought into existence by Samuel Hahnemann who believed in the doctrine of like cure like. His claim was that an agent causing symptoms of a disease could cure the same type of symptoms in people who are unhealthy or sick. The belief behind the medical system is that the underlying cause of disease is certain phenomena that are responsible for causing complications in the body. The homoeopathic preparations capable of addressing these phenomena, as suggested by Hahnemann. The preparations are made through the process of homoeopathic dilution that considers diluting a substance in a repetitive manner in distal water or alcohol while bashing the containing vessel aginst an elastic material. Dilution is done till the original substances molecules are not into existence. The dilutions are prescribed to the patients on the basis of the personal traits, symptoms, life history, psychological state and physical state of the patient. After its first announcement in the year 1814, homeopathy created a warfare between itself and orthodox medicine. Opponents had the belief that homeopathy medicine was not to be considered as a reasonable and convinceable treatment system since the tenets and code of belief regarding how the drugs work were opposed by different discoveries across scientific world. However, Hahnemann insisted that the medicine could retain a diversified therapeutic power and cure almost all forms of diseases, as announced by him in 1828. However, his followers brought modification to the claims so that it became accepted by orthodox medical practitioners. In 1903, the American Medical Association considered including homoeopathy within its domains. He Food, Drug and Cosmetic Act of 1939 in the USA allowed homoeopathic medicines to be sold openly on the market. There has been much evolution and revival of the use of homeopathic medicine. In 2002, research indicated that the use of such remedies has inc reased by almost 500% in the last seven years (Roberts et al., 2016). At present, the diseases that are mostly considered for treatment by homeopathic medicine include asthma, allergic rhinitis, depression, otitis media, headache neurotic disorders, hypertension, non-specific allergy, dermatitis and arthritis. Previously the medical system was used for curing only a few diseases. A number of countries across the globe have engaged in research practices to highlight the optimal benefits that can be gained from this medical system. Some practitioners have to opine that randomised controlled trials have established the efficiency and efficacy of homeopathic medicines. However, some other groups of scholars have pointed out that homeopathy has a negligible therapeutic effect and this is more prominent since the randomised controlled trials had limitations of suitable study methodology (Mathie et al., 2013). In Australia, the homeopathic profession has gained major milestones in the past one decade. Thus, the profession has achieved the type of self-regulat ion and organisation suggested by the Government. The homeopathic profession, together with the Federal Government, had founded the National Competency Standards in Homeopathy in the year 1999. Such approaches are found in many other countries as well (Wardle et al., 2013). References Frei-Erb, M., von Ammon, K., Torchetti, L. (2016). Use of homeopathy in patients with organ transplant in Switzerland: first results and further steps.Homeopathy,105(1), 25. Mathie, R. T., Hacke, D., Clausen, J., Nicolai, T., Riley, D. S., Fisher, P. (2013). Randomised controlled trials of homeopathy in humans: characterising the research journal literature for systematic review.Homeopathy,102(1), 3-24. Roberts, E. R., Tournier, A. L., Chatfield, K., Viksveen, P., Mathie, R. T. (2016). How safe is homeopathy? An analysis of the Posadzki et al. 2012 safety paper and fresh review of the same literature.Homeopathy,105(1), 20. Wardle, J., Adams, J., Sibbritt, D. (2013). Homeopathy in rural Australian primary health care: a survey of general practitioner referral and practice in rural and regional New South Wales, Australia.Homeopathy,102(3), 199-206.

The Power of Words free essay sample

Who can describe the movement of a pen as it flows across a page, forming an endless summation of shapes, bearing myriads of riddles in its creation? Words have always held a certain fascination for me, a kind of magic I am unable to resist. To write is to express oneself. Pen and paper do not judge; they have no preconceived notions about who you are or who you might become. They know only truth. Ink cannot lie. Deception comes only from the one who wields the pen, who shapes the words, and from the one who allows himself to be deceived, who can think not of his own accord. This is the beauty of language. Not only to speak a language, but to understand it, to feel its heartbeat, to know its rhythm—then may one serve as a true master, a master of communication. Communication holds a society together, as it has since the beginning of mankind’s existence. We will write a custom essay sample on The Power of Words or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I appreciate this power, along with the importance of speech, and of literacy, in the modern world. Words used effectively can manipulate, persuade, ease, irritate, or function however the composer intends. I wish to be such a composer. With the appropriate eloquence, one person can sway the opinions of an audience or open the eyes of the world to some guarded truth. Yet within such potent writing resides a veiled kind of power. Many do not acknowledge its full value, or are not even aware of its capabilities. Underestimation is dangerous. Underestimation can lead to destruction. I know this, though I do not claim to have perfected the essential skills required to craft extraordinary works of art using only words. For this, I am going to college. During my time there and forever afterwards I will be on the constant lookout for the perfect expression, the perfect phrase to put into effect. Perhaps then may I have the power to influence the world.

Natural Capitalism Essays

Natural Capitalism Essays Natural Capitalism Essay Natural Capitalism Essay Natural Capitalism by Amory Lovins (www. natcap. org) Capital It’s the accumulated wealth in the form of investments, factories, and equipment. An economy requires four types of capitalism to function: 1. Human capital – labour intelligence, culture and organization 2. Financial capital – cash investments, and monetary instruments 3. Manufactured capital – infrastructure, machines, tools and factories 4. Natural capital – resources, living systems ecosystem services The first 3 forms of capital are used to transform natural capital into the stuff of our daily lives: cars, highways, cities, bridges, houses, food, medicine, hospitals and schools. Capitalism is a financially profitable, non-sustainable aberration in human development and does not conform to its own accounting principles. It liquidates capital and calls it income and it neglects to assign any value to the largest stocks of capital it employs – the natural resources and living systems, as well as the social and cultural systems that are the basis of human capital. This deficiency in business operation can’t be corrected by simply assigning monetary values to natural capital for 3 reasons: 1. Many of the services we receive from living systems have no known substitutes at any price. Ex; oxygen production by green plants. 2. Valuating natural capital is a difficult and imprecise exercise. -Biological services flowing directly into society from the stock of natural capital are estimated at $36 trillion vs the annual gross world product estimated at $39 trillion. 3. Machines are unable to provide a substitute for human intelligence, knowledge, wisdom, organizational abilities and culture. The sum value of human capital is 3x greater than all the financial manufactured capital reflected on global balance sheets. Conventional Capitalism: In order to bring about any comprehensive economic and ecological change we must understand the basis of present economic thinking. The Industrial Revolution brought about this primary economic ideology summ arized below: * Economic progress can best occur in free-market systems of production and distribution where reinvested profits make labour and capital increasingly productive. Competitive advantage is gained when bigger, more efficient plants manufacture more products for sale to expanding markets. * Growth in total output (GDP) maximizes human well-being. * Any resource shortages that do occur will elicit the development of substitutes. * Concerns for a healthy environment are important but must be balanced against the requirements of economic growth, if a high standard of living is to be maintained. * Free enterprise and market forces will allocate people and resources to their highest and best uses. Natural Capitalism: Four central strategies of Natural Capitalism are: 1. Radical Resource Productivity: It’s the cornerstone of natural capitalism because using resources more effectively has three significant benefits: * Slows resource depletion at one end of the value chain. * Lowers pollution at the other end * Provides a basis to increase world-wide employment with meaningful jobs. The result is lower costs for business and society. Radical resource productivity strategies can nearly halt the degradation of the biosphere, make it more profitable to employ people and thus safeguard against the loss of vital living system and social cohesion. 2. Biomimicry: It’s reducing the wasteful throughput of materials (eliminating the very idea of waste) by redesigning industrial systems on biological lines that change the nature of industrial processes and materials. Materials are constantly reused in a continuous closed cycle thereby eliminating any waste product or toxicity. . Service and Flow Economy: It’s an economy that is based on a FLOW of economic SERVICES that can better protect the ecosystem services upon which it depends. It’s a fundamental change in the relationship between producer and consumer, a shift from and economy of goods and purchases to one of service and flow. This concept entails a new perception of value, a shift from the acquisition of goods as a measure of affluence to an econ omy where the continuous receipt of quality, utility, and performance promotes well-being. This concept offers incentive to put into practice the first two innovation of natural capitalism: 1. Restructuring the economy to focus on relationships that better meet customers’ changing value needs 2. Offer rewards automatically for both resource productivity and closed-loop cycles of material usage. 4. Investing in Natural Capital: It’s the re-investment in sustaining, restoring, and expanding stocks of natural capital, so that the biosphere can produce more abundant ecosystem services and natural resources.

Aspects of interntional accounting & finance Essay

Aspects of interntional accounting & finance - Essay Example Around the world the names and formats of the additional information do very, but the actual information included is often of a similar nature.'' Use recent journals as source of information 2008/2009, these journals will be the main source of information, also use latest books as source of information as the tutor does not accept older sources of information. (2008/2009), and only official websites to be used as sources of information. Financial results are objective numerical yardsticks designed to simplify the assessment of financial strength and progress over a period of time (Hanna et al 2002). Indeed, the increase in academic papers emphasizing on the importance of corporate reporting and financial results of late seems to have outpaced following the Enron Accounting Scandal (Hanna et al 2002:496). According to Hensmans (2003), Adam Smith the founding father of Economics has long acknowledged the important role of financial reporting when he argued that, "the common sense basis of a prospering economy could only be provided by prudence" (Hensman 2003:563). According to Lev (2003), financial results serve as major inputs into investor's valuation models, affecting securities prices and in turn managers compensation and wealth. The figures from financial results are also being used by institutional investors to gauge enterprise performance and the quality of management (Lev 2003). The aim of this paper is analyse BP's 2005 through 2008 annual reports so as to assess the influence of

Potential Computer Application Essay Example | Topics and Well Written Essays - 750 words

Potential Computer Application - Essay Example Amazon.com, e-bay are few of the notable sites that deal in such businesses and are world renowned (Dave, 2008). Many a times, it is being said that the threats arise at the end nodes; however the threats are still equally potent even if they do not penetrate the system across the medium. The e-commerce setup largely consists of three components, the server, the I.P section and the client section. Clients are usually the soft targets for the hackers. Security breaches have taken place in history of e-commerce in case of Yahoo and E-bay.com trading and have resulted in large amount of financial damages as well as loss of trust of customers. Code Red Warm, The NIMDA, are few of the threats and experienced by Microsoft in recent past where private data was at direct threat (Whitman & Mattord, 2007). Various other threats include viruses and Trojan horses. Denial of service (D.O.S) is a common term in the world of e commerce and is another menace towards the smooth and reliable operation s in the world of online businesses. The need is to install vendor patches in order to minimize the impact of denial of service intrusions. This along with providing the customers more security n form of protecting their SSN numbers, and most importantly enable encryption mechanism on the transactions performed by the customers (Marchany & Tront, 2002). Installation of firewalls can minimize the entry of undesired elements, and would limit the interaction to only authenticated customers and the parent companies. Encryption in shape of digital signatures and secret keys are small efforts that can make a large difference. Privacy issues about RFID have received extensive attention. Discuss how to protect privacy in electronic society. RFID, acronym for radio frequency identification technique, is largely in use nearly all business centers and malls as well as industries. Their use is not just limited to the commercial applications; rather it is being used in military equipments as wel l. It has reduced the manual work and through the computerized data storing, has added large value to various components of the system. However, of late numbers of issues have popped up during its use. The issues come in various forms and they are believed to be able to trace the customer even after they have left the premises of the mall just because of the tag that is embalmed on the product (Dempsey, 2010) .Other issues concerning this technology include the compatibility in terms of universal handling and the factor of various proprietary bodies that have created further obstacles by restricting its use. With efforts in place for globalization of RFID based on unique numbers, it could further hamper the security factor since the standardization may lead to tracing of other important numbers like credit card and social security numbers. In terms of the supply chain and various industries, it is being believed that the RFID tags can enable getting the information about the interna l components of the supply chain which is otherwise strongly held from other organizations and competitors. On the application front, the possibility of jamming of the particular frequency at which RFID operates, can result in halting of entire system which can be least afforded in the field of medical and military

Sociology Essay Example | Topics and Well Written Essays - 500 words - 1

Sociology - Essay Example In this first article researchers examined the mental health of Arab Americans. They wanted to determine if their mental health was in any way influenced by how they fit in in their larger communities. They wanted to know if their general social environment and their lives as a minority altered their perceptions of the world. In this article, the researchers define acculturation as â€Å"the process of change on both the individual and group level that results from contact between a minority and a dominant culture, leading members of the minority culture to adjust their original cultural beliefs, values, and behaviors† (81). This definition is a useful starting point. A certain amount of stress accompanies any group that may not have as many opportunities or access to employment than a more dominant social group. For ethnic groups that are new to a country or community, or that share space with a larger group, this can be especially acute. However, the authors of this article did not find that acculturation had a determinant role in the mental health of Arab Americans. It could increase their stress levels but many other factors were involved in their mental health. Ghaddar S, et al. â€Å"Acculturation and healthy lifestyle habits among Hispanics in United States-Mexico border communities.† Rev Panam Salud Publica. 28 (2010):190–7. Many aspects of the lives of ethnic groups can be altered through acculturation.